Clean Energy US; QAFCA (Qatar Fertiliser Co.), Australian Eatwell Organic Produce; US-based The Wild North Organization; New Zealand-based Dairy Producer Fonterra; Tasmania, Australia-based Westhaven Dairy; “Create a Path to Prosperity” Convention of the US Milk Producers and Dairy Industry Organizations; AG Wired iPhone App for Agricultural Marketing & Communications Online Community; Tippett Farm Self-Catered Farm-based Travel, UK; Colac Otway Farm, Victoria, Australia; Tourism British Columbia, Canada; Tourism Norway; OCIA Organic Certification (Organic Crop Improvement Association); and Ashland Food Co-op of Southern Oregon, Biodiesel University proposed identity design by Andrew Javorsky; City of Peoria, Illinois, USA; Valley Healthcare Systems, Sacramento, CA, USA.
Who’s inspiring whom? The internet has brought the world to our fingertips like never before.
Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.
Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.
After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!
And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.
In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:
“People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”
“People value more what things mean than what things are!”