Innovative Thinking | What motivates us, really?


I can’t get enough of the cool animation used by London-based RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) to illustrate (and drive the point) topics that in themselves are already thought-provoking. RSA’s animation gives it a fun twist, making sitting through such presentation not only more meaningful, but also effortless. And best of all these are concise talks of no more than 10 minutes.

Here’s a presentation from Dan Pink, best-selling author of business books, who talks about his book “Drive: The Surprising Truth About What Motivates Us“, and explores what really motivates us. In the books Dan details his findings on how incentives work in organization, when people are rewarded in their work for finding better solutions, and for practically… well, innovating. Through extensive research, Dan has concluded that incentives DON’T WORK! And the whole idea needs to be rethought. This of course is just one area he uncovers in his book, the others include talking about the right brain (creative thinking) vs. left brain (logic thinking), and how the former – not the latter – will make their mark in the world.

… which uses 50 years of behavioral science to overturn the conventional wisdom about human motivation and offer a more effective path to high performance.

Watch the video for a glimpse at his thinking. Fascinating!


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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Book Review, Innovation & Brand Strategy and tagged , , . Bookmark the permalink.

2 Responses to Innovative Thinking | What motivates us, really?

  1. Pingback: TED Talks | What drives our innovative thinking? | IDEAS INSPIRING INNOVATION

  2. sts says:

    I see you got talent in writing articles. Waiting for more articles

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