Monthly Archives: February 2011

Brand-Building | The Art of Taglines, Slogans, and Mottos… [7]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading

Posted in Ads, TVCs & Commercials, Germany | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [6]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [5]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , | Leave a comment

Logo & Corporate Identity | Colorful sphere doppelgängers


What does a French Energy company have to do with a Colombian web developer, and Singapore’s World-Class Airport? They all share a similar logo. French Energy Company, Total; SWA Web Development Co, Colombia; and Singapore Changi Airport. You don’t need … Continue reading

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Quote of the Day | On triggering memory and stickiness


An old saying whose origins are unclear. Some say it’s a Chinese proverb, while others claim it’s a Native Americans’ saying. Regardless, famous statesman and inventor, Benjamin Franklin (1706 -1790) is widely credited for popularizing it.

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Logo & Corporate Identity | Teamwork logo doppelgängers


When logos play ring-around-a-rosie, it’s interesting to see how many different organizations have been inspired by this child’s play, and decided to capture the essence of collaboration and working together in their corporate identity. Ubuntu and Kubuntu Operating Systems; SMNE … Continue reading

Posted in Ethiopia, UK, USA | Tagged , , , | Leave a comment

Logo & Corporate Identity | A Parisian couture house and an elephant. Separated at birth?


Letters have been adorning identities and logos for time eternal, and today’s organizations and corporations are continuing this tradition. And although the businesses vary, these letter logos show show a similar approach, therefore a French Fashion designer can share the … Continue reading

Posted in France, USA | Tagged , , , | Leave a comment