Daily Archives: March 5, 2011

Brand-Building | The Art of Taglines, Slogans, and Mottos… [11]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading

Posted in Ads, TVCs & Commercials, South Korea | Tagged , , | Leave a comment

Logo & Corporate Identity | Orange & Red circles, perfect pairing


Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Setiabudi One Entertainment Center, Jakarta; MargahayuLand Property Developer, Indonesia; Circle Anglia, UK’s affordable housing; US-based Research Co. Synovate; Images that we’ve never had access to, or could only see … Continue reading

Posted in Indonesia, UK, USA | Tagged , , , | Leave a comment