Daily Archives: March 14, 2011

Logo & Corporate Identity | The letter “S” and the number “5”. Separated at birth?


One is an Audio Company, and the other Computer Programming.  Two vastly different organizations, yet brought together in a similar language of color and shape, communicated via their corporate logo. Sheer coincidence? Or copycats? Hey, in the era of internet, anything … Continue reading

Posted in USA | Tagged , , , , , , | Leave a comment

A glimpse into daily life in America in 2050…


If, like me, you’ve always been curious about life in the future, the role of technology and how 7 billion people will live in harmony (yes, by year end 2011, there’ll be 7 billion of us!), here’s a interesting peek … Continue reading

Posted in ICT (Information and Communication Technologies), Innovation, Transportation, Urban Matters, Urban Rejuvenation, Urban Revitalization, USA, Waste Management | Tagged , , | Leave a comment

Innovative Thinking | On human empathy and the course of humanity


I can’t get enough of the cool animation used by London-based RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) to illustrate (and drive the point) topics that in themselves are already thought-provoking. RSA’s animation gives it a … Continue reading

Posted in Brand-Building & Culture, USA | Tagged , , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [16]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading

Posted in Ads, TVCs & Commercials, India | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [15]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [14]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [13]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading

Posted in Ads, TVCs & Commercials, Germany | Tagged , , | Leave a comment