Daily Archives: March 16, 2011

Brand-Building | The Art of Taglines, Slogans, and Mottos… [20]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [19]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading

Posted in Ads, TVCs & Commercials, Japan | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [18]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable … Continue reading

Posted in Ads, TVCs & Commercials, The Netherlands | Tagged , , | Leave a comment

When logos grow up and get married | US Airways


If all the above logos look unfamiliar, you’re not alone. They are some of America’s best-known airlines that have adorned her airspace for decades before succumbing to the reality of Corporate America: mergers and acquisitions. Many of which have suffered … Continue reading

Posted in Logo & Corporate Identity Makeover, USA | Tagged , , | Leave a comment