Daily Archives: March 23, 2011

Brand Building | Hip hop hamsters in da hood…


And how about adorable looking hamsters with an attitude, seen cruising around town with an equally quirky car? TVC for the KIA Soul, a car targeted at the younger set of car buyers, the same young urbanites and first-time car buyers … Continue reading

Posted in Ads, TVCs & Commercials, Japan, South Korea | Tagged , | Leave a comment

Brand Building | Bestowing mini Darth Vader his power…


Some car ads are clearly more memorable than others. This is one of them. As seen at 2011 Super Bowl XLV. Check out the visibly frustrated mini Darth Vader realizing he can’t control the universe with his inner powers, until … Continue reading

Posted in Ads, TVCs & Commercials, Germany | Tagged , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [38]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading

Posted in Ads, TVCs & Commercials, Germany, UK, USA | Tagged , , , | 2 Comments

Grassroots Innovation | The little Bajaj that could…


The old adage “necessity is the mother of all inventions”, underlies the basic premise that drives human ingenuity to invent and innovate. For practicality, I’ve lumped them together as they are rooted in the same cause, and are triggered by … Continue reading

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Lighter Side of Branding | Evolution of Urbanite Sapiensis


This image brought me smiles… While researching the net for the evolution of logos and corporate identity, I stumbled upon this picture, which appears totally random. A pun of sorts of how we’ve evolved from active homosapiensis erectus to.. well, … Continue reading

Posted in India, Indonesia, Thailand | Tagged , , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [37]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading

Posted in Ads, TVCs & Commercials, South Korea | Tagged , , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [36]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading

Posted in Ads, TVCs & Commercials, Germany, USA | Tagged , , | Leave a comment