Daily Archives: March 26, 2011

Brand Building | Print Ads that let you test drive… virtually!


How brands are marketed follow closely (or theoretically should…) the latest available technology, especially new channels of communication (read: new media) that can extend the brand experience using these new tools. Yes, I’m talking smart phones, mobile technology, and apps … Continue reading

Posted in Ads, TVCs & Commercials, Germany, Norway | Tagged , , | Leave a comment

Lighter Side of Branding | G.O.D. is in the details


Another interesting project from Hong Kong-based retailer, G.O.D. (Goods Of Desire) (see my previous posts) renowned for its unorthodox selection of goods. Periodically G.O.D. is involved in interesting projects, like this one: a Jeepney commissioned for their store. Jeepneys are … Continue reading

Posted in Brand-Building & Culture, China, Hong Kong, The Philippines | Tagged , , , | Leave a comment

Lighter Side of Branding | “Mooning” Mooncakes


If you’re baffled what these are, you’re not alone. Me too! Turns out these are mooncakes, a Chinese delicacy that comes out only during the Mid-Autumn Festival. And if you thought Chinese were all polite and proper, and these cakes … Continue reading

Posted in Brand-Building & Culture, China | Tagged , , , | 4 Comments

Brand Building | A unique retailer with an Asian “in your face” attitude


I stumbled upon a Hong Kong-based lifestyle retailer (they began life selling furniture but have now embraced to include a Modern Asian lifestyle) that could very well represent the balance between East and West, a modern individualistic attitude while still … Continue reading

Posted in Brand-Building & Culture, China, Hong Kong | Tagged , , , , | 4 Comments

Brand Building | Do round logos fare better in Asia?


Logos and corporate identity should be received the same across the universe, among diverse consumers, right? So let’s say a Canadian, a Czech, a Cameroonian, a Chilean and a Cambodian would understand the same message from a logo, whether the … Continue reading

Posted in Brand-Building & Culture, India, Indonesia, USA | Tagged , , | Leave a comment