Daily Archives: March 27, 2011

Innovative Thinking | The visual delight of Bonsajo


This helps stimulate creative, out-of-the-box-thinking. Entitled “The Vanishing Point” from Bonsajo, a visual performance unit from Japan. Not convinced? Just watch the video. Enjoy! Advertisements

Posted in Architecture & Design, Art, Japan | Tagged | Leave a comment

Logo & Corporate Identity | Sail away. Separated at birth?


Different organizations brought together via similar language of color and shape, communicated through their corporate logo. Sheer coincidence? Or copycats? Hey, in the era of internet, anything is possible! An ever changing, ever amassing encyclopedia of visual identity is just a … Continue reading

Posted in Indonesia, Switzerland, USA | Tagged , , | 1 Comment

Biomimicry: does nature hold the key to sustainable design?


Michael Pawlyn believes in the power of biomimcry, which entails copying natural phenomenon and adapting it for man-made products. Pawlyn introduces this new term by comparing the silk that is spun by spiders, which simply and minimally requires the input … Continue reading

Posted in Alternative Energy, Biomimicry, Eco-Innovations, Green Architecture, TED Talks | Tagged , , , , , , , , , , , , , | 1 Comment

“A Great Way to Fly” tagline doppelgängers. Who coined it first?


In my research work on brand taglines, slogans and mottos, I expected to stumble upon similar sounding statements, or those that carried the same messages. I did not, however, expect to find the exact same statements from the same industry. … Continue reading

Posted in Ads, TVCs & Commercials, Greenland, Singapore | Tagged , , , | 1 Comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [44]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , | Leave a comment

Logos & Corporate Identity | Red swirl doppelgängers.


   Different organizations brought together via similar language of color and shape, communicated through their corporate logo. Sheer coincidence? Or copycats? Hey, in the era of internet, anything is possible! An ever changing, ever amassing encyclopedia of visual identity is just … Continue reading

Posted in Belgium, Israel, USA | Tagged , , | Leave a comment

Quote of the Day | On self improvement


Edward Kennedy “Duke” Ellington (1899 – 1974): American Jazz Legend, composer, pianist, and big band leader. Ellington wrote over 1,000 compositions. In the words of Bob Blumenthal of The Boston Globe “In the century since his birth, there has been no … Continue reading

Posted in Quotes & Thoughts, USA | Leave a comment