Daily Archives: March 28, 2011

Brand Building | Rand’s legacy lives on


Lenscrafters “I Love Lenscrafters” is a relatively new campaign to promote one of America’s largest chain of eyewear retail stores.  Created by Cutwater, a design agency in San Francisco. The campaign included print ads using the “eye heart LC” icons on … Continue reading

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Lighter Side of Branding | The evolution of music-listening devices


If you want to see the technology journey that took place in our persistent quest to entertain ourselves through music (anybody remember the gramophone?), here’s an interesting look, courtesy of LG Mobile. Oh, and did I mention scene of iPods … Continue reading

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Lighter Side of Branding | Hurry before the cement dries out…


If you plan to cross that bridge, you’d better hurry, before it dries up. Print ad for Mexican Cement giant, CEMEX to promote its fast dry cement. Cheeky! This campaign was created by BBDO Germany. CEMEX (BMV: CEMEX / NYSE: … Continue reading

Posted in Ads, TVCs & Commercials, Germany, Mexico | Tagged , , | 2 Comments

Brand Building | Drunk driving is dangerous in any language [2]


Posted in Ads, TVCs & Commercials, Germany, Trinidad & Tobago, USA | Tagged , , , | 1 Comment

Brand Building | Drunk driving is dangerous in any language [1]


Some public safety announcements are simply more impactful and compelling than others. Here are some of my favorite ones.

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Lighter Side of Branding | Clinton voodoo doll


A TVC for Dutch Insurance company, Central Beheer, shows President Clinton under a spell from a voodoo doll. This TVC has supposedly been banned, adding to proof that humor doesn’t always translate across different cultures. Entertaining, nevertheless! Inspiration: Ad Sneeze

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Lighter Side of Branding | Because life’s too short to be stuck in the wrong job [3]


And as promised, here’s the video of  Jobs in Town‘s “Das Leben ist zu kurz für den falschen Job (Life is too short for the wrong job)” campaign:

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