Daily Archives: March 29, 2011

“OK” could be America’s greatest gift to the world


I just stumbled upon a book review entitled “OK: The Improbable Story of America’s Greatest Word” by linguist Allan Metcalf, that explores what is arguably America’s greatest gift to the world, the universally understood symbol and gesture of acceptance: “OK“! … Continue reading

Posted in Book Review, USA | Tagged , , | 2 Comments

Lighter Side of Branding | Season’s Greetings, IKEA style


Ever wondered how a global furniture giant like IKEA extends their Holiday Greetings? Here’s how they did it in the US. Notice the words: JOY, HOPE, LOVE, and PAIX (Peace in Latin). Oh, and did I mention all this was … Continue reading

Posted in Ads, TVCs & Commercials, Sweden, USA | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [50]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading

Posted in Ads, TVCs & Commercials, Germany | Tagged , , , | 2 Comments

Lighter Side of Branding | Suspended living room, NYC


Su A billboard for Absolut Vodka, with furniture by IKEA, as seen in NYC. It’s interesting to see how brands from the same country join forces in collaborating on promoting their respective products. What most people don’t necessarily realize is … Continue reading

Posted in Ads, TVCs & Commercials, Sweden, USA | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [49]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading

Posted in Ads, TVCs & Commercials, Singapore | Tagged , , , | Leave a comment

Logo & Corporate Identity | Swirls of tech doppelgängers.


Could swirls on logos bring brands together? Accel Networks Telecommunications Solutions and Seagate Data Storage Solutions. Different organizations brought together via similar language of color and shape, communicated through their corporate logo. Sheer coincidence? Or copycats? Hey, in the era of … Continue reading

Posted in USA | Tagged , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [48]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , | Leave a comment