Daily Archives: March 30, 2011

Brand Building | Mercedes proud pedigree come out to pay homage to…


If you are a marquee like the three-pointed star that sits proudly on the hood or bonnet … what is competition to you, really? Watch this TVC and you’ll agree that Mercedes Benz‘s heritage as an automotive giant is unparalleled. … Continue reading

Posted in Ads, TVCs & Commercials, Germany | Tagged , , | 1 Comment

Brand Building | Cool GEICO TVCs as you’ve never seen before


GEICO is that Insurance company that always grabs our attention, as it uses a quirky but adorable little gecko as a brand ambassador. And all GEICO TVCs end with the voice over “15 minutes could save you 15% or more … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , | 1 Comment

Logo & Corporate Identity | Infinite circle doppelgängers.


Different organizations brought together via similar language of color and shape, communicated through their corporate logo. Sheer coincidence? Or copycats? Hey, in the era of internet, anything is possible! An ever changing, ever amassing encyclopedia of visual identity is just a … Continue reading

Posted in USA | Tagged , , | Leave a comment

Brand Building | Because the right logo can say so much with so little


If you can’t read this, you’re wired incorrectly! And you need your prescription glasses checked. I must admit I read it differently upon seeing it. I kept seeing “SHIRT”, but then the tagline really gave it away. So… still baffled? … Continue reading

Posted in Ads, TVCs & Commercials, South Africa | Tagged , , | Leave a comment

Quote of the Day | On the clarity of brand positioning


Some brands are hell bent on positioning themselves correctly in the marketplace, armed with an astute knowledge of their true identity, what they represent, their core values (yes, the whole nine yards of vision, mission, and values), but more importantly … Continue reading

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Quote of the Day | On branding


I like this approach a lot. Drawing an analogy to crown jewels is indeed correct, as branding is something of utmost value, and yet, it needs to be reviewed, dusted off and polished, from time to time. Branding is an … Continue reading

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Logo & Corporate Identity | Pass on the baton and keep the estafet alive!


Different organizations brought together via similar language of color and shape, communicated through their corporate logo. Sheer coincidence? Or copycats? Hey, in the era of internet, anything is possible! An ever changing, ever amassing encyclopedia of visual identity is just a … Continue reading

Posted in Argentina, The Netherlands, USA | Tagged , , | 1 Comment