Logos and corporate identity can be inspired by any object, shape, color, sign, symbol, animal, organic form, and virtually anything that represents the ideal traits that characterizes and/or best represent both the brand and the organization behind it.
Animals are a popular choice for logos, they are commonly used to associate the animal’s positive traits such as speed, agility, strength, drive, energy, wit, adaptability, flexibility, among others.
But also other qualities that are more akin to humans, such as friendliness, loyalty, fun, cuddliness, tenacity, and willpower. The latter ones are more familiar with domestic pets, like our beloved canine and feline friends.
Here’s a look at man’s best friend, the DOG.