Logo + Corporate Identity | Hand doppelgängers


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PhotobucketUS-based Teva Active Footwear; Marketing Collateral designed by Perez Design for the Community Learning Programs at the Central Oregon Community College, OR, USA. 

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are not quite there yet, struggling to design an identity that best represents their values and positive traits. And then there are others that are very similar looking, albeit representing completely different organizations, across a multitude of industries and countries.

I’ve been on a personal mission for the past few years to identify suspiciously similar looking Logos and Corporate Identities. A fruitful quest indeed!  Thus far I’ve come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism.  Sheer coincidence? Or copycats?

Realistically of course, I’m not discounting the simple fact that some may have been inspired by the same ideas. Nevertheless, it’s an ever changing, ever amassing encyclopedia of visual identity that’s just a click away. Here’s a look at some.

There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”

Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate

Fast forward to the Internet and Social Media era, connecting the human race like never before in history, like a labyrinth of busy bees.

Facebook, Twitter, Linked-IN, Groupon, and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us.

And for all digital natives (those born after 1980s when internet and digital revolution was in full swing), life without it is simply unfathomable.

It turns out that being a true original is increasingly difficult, if not virtually impossible.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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