Logo + Corporate Identity | 3D wrapped spheres Doppelgängers


PhotobucketLogo_FIRE-Safari-Workshop_Strategy-for-the-Future-of-Internet-Research_www.futour.it_english_-p=44_IT-1Logo_The-Nexus-Group_www.nxs.net_dian-hasan-branding_Nashville-TN-US-2Logo_XEROX_NEW-LOGO_dian-hasan-branding_US-2 photo Logo_Eurasia-Group_wwwartgraphicsbizeurasia_dian-hasan-branding_RU-4_zps93ba0e4c.pngPhotobucketLogo_INHS_Inland-Northwest-Health-Services_dian-hasan-branding_2

PhotobucketKONY Solutions, Mobile Application Development Platfom (their logo recently changed to this, click here); Medical Mutual Health & Life Insurance; The NEXUS Group, Customized Infrastructure Solutions, Nashville, TN, USA; Eurasia Group, Russia; Strategy for the Future of Internet Research (FIRE), promoted by European Commission (DG INFSO), DIMES Research Institute (Finland) and held at the University of Paris, Institut des Cordeliers; XEROX, USA; AFS Intercultural Programs (American Field Service), famed for their international student exchange programs to promote peace and global understanding at a time when it was considered a novelty; INHS (Inland Northwest Health Services), Spokane, WA, USA. 

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.

 photo Logo_Eurasia-Group_wwwartgraphicsbizeurasia_dian-hasan-branding_RU-3_zpsf3eed662.pngI consider myself as a visual creature, and the past few years i’ve been on a personal mission to identify suspiciously similar looking Logos and Corporate Identities. Allow me to add a footnote, however, as I’ve learned from past experience; the opinions on the similarities are subjective, representing my views. And my sole intention is simply to demonstrate that we are all inspired by the same things. Now more than ever, thanks to the internet.

PhotobucketLogo_The-Nexus-Group_www.nxs.net_dian-hasan-branding_Nashville-TN-US-1Logo_XEROX_NEW-LOGO_dian-hasan-branding_US-1 photo Logo_Eurasia-Group_wwwartgraphicsbizeurasia_dian-hasan-branding_RU-1_zps003f56b7.pngPhotobucketLogo_INHS_Inland-Northwest-Health-Services_dian-hasan-branding_3Logo_INHS_Inland-Northwest-Health-Services_dian-hasan-branding_1

To date I’ve come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats?

Realistically of course, I’m not discounting the simple fact that some may have been inspired by the same ideas. Nevertheless, it’s an ever changing, ever amassing encyclopedia of visual identity that’s just a click away. Here’s a look at some.

There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”

Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate

Fast forward to the Internet and Social Media era, connecting the human race like never before in history, like a labyrinth of busy bees.

Facebook, Twitter, Linked-IN, Groupon, and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us.

And for all digital natives (those born after 1980s when internet and digital revolution was in full swing), life without it is simply unfathomable.

It turns out that being a true original is increasingly difficult, if not virtually impossible.

Inspiration: ArtGraphics

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Italy, Russia, USA and tagged , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s