Maui Bus, Maui County Transit System, Hawaii; Project Acumen Analytics, USA; Poppy Boutique, a brand strategy project endorsed by American Express, NOLITA, NYC, USA; Plaid, a Political Party of Wales, UK; a concept logo design for www.flowers.com.au by Melbourne, Australia-based Fresh Lime Creative Agency; Soundscape Radio on Myspace; Clean Energy Pipeline; Royal DSM, a global science-based company active in health, nutrition and materials; Motability, Solutions for the Physical Challenged, UK; Apricum Clean Energy and Engineering, Germany; Enerji Enstitusu, Turkey; Tassimo Coffee Machine; Het Friese Land, Home-based Care for the Elderly, The Netherlands; Good Ventures Philanthropic Foundation, San Francisco, CA, USA; Haute Innovation Material & Technology, Berlin, Germany; BK Advisory, NYC, USA and London, UK; North American Power, USA; Nebraska Diabetes Prevention and Control Program, Lincoln, NE, USA; Good Energy, UK’s only 100% renewable electricity supplier; Het Universitair Medisch Centrum Utrecht (The University Medical Center Utrecht), The Netherlands; Sakura Writing Instruments, Japan; The Government of Hong Kong, Special Administrative Region, China; Logo Design Concept for a Japanese Cultural Organization in Spain, IPPON Asociación Xuvenil Cultural, designed by Alejandro Santana; Seed Media Group, logo and identity designed by Sagmeister; Logo Design Concept for Creative Audio, by Roy Smith, UK; CFA (Chartered Financial Analyst) Institute; Meridien Intel Precision Healthcare, a logo design concept by San Francisco-based Patrick Enstrom; Spore Video Games; Invisalign, Non-Metal Braces, USA; Community Solutions, a professional development program for the best and brightest global community leaders working in Transparency and Accountability, Tolerance and Conflict Resolution, Environmental Issues, and Women and Gender Issues; Bright Theory, Web Design & Digital Business Solutions, Santa Fe Springs, CA, USA; Oklahoma City Community College (OCCC), OK, USA; BP Energy, UK; Gaumont Film Company, France; Vivanta Hotels & Resorts (a Boutique Hotel Brand from Taj Hotels & Resorts), India; Bioness Medical Equipment, USA; Gardena Electric Lawnmowers, UK; Finnish Paper Giant, Stora Enso; Asterisk Financial, Middleton, CT, USA; Katara Hospitality (formerly Qatar National Hotels), a Qatar-based hospitality company that owns, manages, and develops hotels around the world, with a portfolio that includes signature heritage hotels such as the iconic Raffles Hotel in Singapore.
Who’s inspiring whom? The internet has brought the world to our fingertips like never before.
Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.
Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.
After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!
And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.
In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:
“People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”
“People value more what things mean than what things are!”