Daily Archives: December 19, 2012

Logo + Corporate Identity | Upright red arrow doppelgängers


Alda Technologies, Professional Placement Services, Plano, TX, USA; Dynastar Alpine Skis (part of the Rossignol Group), a French winter sports company based in Sallanches, France. Founded in 1963, the name Dynastar was born when Les Plastiques Synthétiques, manufacturers of Starflex … Continue reading

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Logo + Corporate Identity | Kite doppelgängers


Caledonian Pacific, Ship Brokerage Firm, Singapore; KITE (Knowledge and Innovation Transfer in Engineering) Program of the Northern Regional College, UK.   At first glance both logos look like kites, with their clear geometric shapes, formed by two triangles. Not until you look … Continue reading

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Logo + Corporate Identity | Enclosed pine tree doppelgängers


Spar Convenience Stores, The Netherlands; Weyerhaeuser, among the largest pulp and paper companies in the world, Longview, WA, USA.  Notice how both logos feature a simplified design of a pine tree, one enclosed in a circle, and the other, in a … Continue reading

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