Prima Banka, Private Commercial Bank, Bratislava, Slovakia; Aloha Airlines, a Hawaii, USA-based defunct airline; Citizens Bank & Trust, Chillicothe, MO, USA; QNB Capital, a Qatar National Bank Subsidiary Co., Qatar, UAE; Millward Brown, a global company focused on brands, media and communications, part of Kantar Group, the insights arm of WPP plc, and the world’s second largest market research organization after Nielsen Company. Nebraska Diabetes Prevention and Control Program, NE, USA; Meredith Media Corp., USA; WUSC (World University Service of Canada), Canada; Valero Energy Corp, San Antonio, TX, USA; Systec Group Venture Capital and Start-Up Incubator Firm, Jakarta, Indonesia; Republic Services, Waste Management Solutions, USA; Summersound Photography, UK; North West Chefs Associations, UK; Campus Town of Iowa State University, USA; Utilisima, Mexico; Beneficios, Resultados y Soluciones (Results & Solutions), Mexico; Reach Community College, Brisbane, Queensland, Australia; Visita, Swedish Labor Organization; Massachusetts Senior Care Association, MA, USA; Stop Colon Cancer Now, USA; Livewell Colorado, a movement to promote healthy lifestyle; Coquitos Park Industrial Estate, San Pablo Viejo, Panama; Jordan Open Source Association; Rehacare Design Award, a Design Award for the Medical Equipment and Products Industry, Germany; Cinepolis Luxury Cinema, a Mexico-based Company that has spread its wings to Southern California, with multiple locations in San Diego, Orange County, and Los Angeles Metro Areas; Monticello Banking Corp., Monticello, KY, USA; FrieslandCampina, Dutch Dairy Cooperative, the result of a merge between Royal Friesland Foods and Campina, with brands that include Friesche Vlag, Chocomel, Fristi, Dutch lady, Appelsientje, Milner, Campina, Landliebe, Optiwell and Mona; Poppy Seed, Scotland; Türkiye Finans Bankasi, private commercial bank, Ankara, Turkey; Social Media Energy, Digital Agency, Denver, CO, USA; Lamar University, Beaumont, TX, USA; Enjoy Mwynha Festival 2011, Wales, UK; Caribmar Freight Forwarding Co., Miami, FL, USA; Igalia Open Source Consulting Co., Coruña, Galicia Province, Spain; China Unicom, Chinese state-owned telecommunications operator; University of Colorado Hospital (formerly Poudre Valley Hospital as part of the Poudre Valley Health System), USA; North Star Ski Resort, Lake Tahoe, CA, USA; Crayson Luxury Realtor, London, UK; Photobook Press Custom Photobooks, USA; IPT (Instituto Politécnico de Tomar), Tomar, Portugal; Pima Community College, Tucson, AZ, USA; City of Prince George, British Columbia, Canada; Pandora Books, UK; Lupica Teas, Hawaii, USA; Universidad ICESI, Cali, Colombia; Atlas Scientific, ENV-RGB Color Detector Sensor,Dissolved Oxygen Test Solution, Conductivity Calibration, Brooklyn, NYC, USA; Scotton Assicurazioni e Consulenze (Scotton Insurance and Counsel), Italy; ATI (Allegheny Technologies), Pittsburgh, PA, USA; Concert Technologies, Dulles, VA, USA; Genworth Financial, USA; Taiwan Excellence, a State-endorsed campaign to promote Taiwan trade and business; GoToMeeting.com, an online tool to connect business through virtual meetings.
Who’s inspiring whom? The internet has brought the world to our fingertips like never before.
Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.
Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.
After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!
And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.
In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:
“People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”
“People value more what things mean than what things are!”