Colby College, Waterville, ME, USA; Beyond Events, Wedding & Event Planner, Ottawa, Canada; Experientia, a User Experience and Design Consulting Co., Turin, Italy; Tahia Collins South Sea Pearls & Jewelry, Tahiti; GAIAM Yoga Apparel, Eco-friendly Products & Healthy Lifestyle; Sanctuary Spa at the Pacific Athletic Club, Carmel Valley, San Diego, CA, USA; Air Tahiti Nui, Tahiti; Believe Yoga Studio, Pitt Meadows, BC, Canada; Berjaya Group, Kuala Lumpur, Malaysia-based Diversified Business Group; The Alpina Hotel, Gstaad, Switzerland; Scotton Assicurazioni (Scotton Insurance Co.), Milan, Italy; Black & White Ball of the San Francisco Symphony Orchestra, design by Studio Hinrichs Brand Design, San Francisco, CA, USA; Piperlime, a casual active-wear line from GAP, USA; Lifespan Medical Group, Providence, Rhode Island, USA; Great Call Mobile Telecommunications Phone Provider; LISTRAK, Email Marketing Solutions, Services & Platform, Lititz, PA, USA; MEDB (Maui Economic Development Board), HI, USA; EPCOT Universe of Energy, photo by flickr member How Bowers, Orlando, FL, USA; WITI (Women in Technology), USA; Azafady Charity Organization, Madagascar; DAIWA Fishing Rods, Japan; Camana Bay, Mixed-Use Tourism Development, Belize; Mexican Federal Government; BP Energy, UK; Canadian Green Party; Whrrl, USA; Estubizi Business Center, Jakarta, Indonesia; OVO Branding Agency, Portland, OR & Phoenix, AZ, USA; Executive Perks, London, UK; Place 360 Spa & Wellness Center, Del Mar Village, San Diego, CA, USA; Fiesta Inn Hotels, a Mexican chain of business hotels from Grupo Posadas of Mexico City; Yogaworks, Los Angeles-based yoga studio chain with multiple locations across the LA Metro Area. Valley Crest, San Diego-based Integrated Landscaping Group; University of Wisconsin, Biotechnology Center; WestMar Commercial Real Estate, Temecula, CA, USA; V-Power Motor Oil, by Shell, UK; Civita Life, Residential Development, Mission Valley, San Diego, CA, USA; Everence is a Christian-based, member-owned, not-for-profit financial services organization that provides life insurance, banking, and asset management. Goshen, IN, USA; Smithsonian Museum and Smithsonian Institution, Washington DC, USA; ASEAN India, Fostering Partnership between India and the ASEAN Countries; The Irvine Company, Real Estate, Property Development and Management Co., Irvine, CA, USA; Directed Giving Alliance, Non For Profit Organization, USA; Hyatt Regency Hotels & Resorts, Chicago, IL, USA; Amazing Hotels, a Indonesian Hotel Management Company; Greater Austin Hispanic Chamber of Commerce, Austin, TX, USA.
Who’s inspiring whom? The internet has brought the world to our fingertips like never before.
Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.
Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.
After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!
And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.
In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:
“People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”
“People value more what things mean than what things are!”