Logo + Corporate Identity | Simple square doppelgängers [6]

Logo_Geberit-sanitary-products_dian-hasan-branding_DE-6 photo 20A30E7F-7C76-4C27-AD4C-923251B3FE07-817-00000141C11F5803.jpgLogo_MOCA_Museum-of-Contemporary-Art_dian-hasan-branding_LA-CA-US-2ALogo_Geberit-sanitary-products_dian-hasan-branding_DE-5 photo 300F8127-468E-4EFB-B1BF-B62D16921806-817-00000141C19A2586.jpgLogo_MOCA_Museum-of-Contemporary-Art_dian-hasan-branding_LA-CA-US-1 photo Logo_Geberit-sanitary-products_dian-hasan-branding_DE-7_zpsc944e5ab.pngIllustration_Blank-White-SpotLogo_MOCA_Museum-of-Contemporary-Art_dian-hasan-branding_LA-CA-US-3

PhotobucketMOCA (Museum of Contemporary Art), designed by Japanese Architect Arata Isozaki, Los Angeles, CA, USA; Gerberit, Sanitary Ware and Accessories, Rapperswil-Jona, Switzerland; H&R Block, Tax Preparation Services, USA

It is often said that the simplest logo design scream the loudest. You’ll probably also recall the saying “KISS”, keep it simple… stupid. Well, there’s a perfectly logical reason to this. And here are some samples to attest this notion. The human eye catches objects that are familiar, and the brain processes that visual to match information stored in the cortex layers in a nano second.  Basic shapes come as second nature to the human eye and brain. They get instant recognition, and therefore it makes sense to have them as an identity.

To see similar posts in the “Simple square doppelgängers [3]” series, please click here.

 photo MOCA_Museum-of-Contemporary-Art_design-by-Arata-Isozaki_dian-hasan-branding_LA-CA-US-1_zpsc09ad7c8.png

MOCA (Museum of Contemporary Art), designed by Arata Isozaki. Photo: The Art Reserve

 photo 130402ea793ffa21ca2fde59ac370aa8.jpgThe art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of the visual branding. There is of course more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.

I consider myself as a visual creature, and the past few years i’ve been on a personal mission to identify suspiciously similar looking Logos and Corporate Identities. Allow me to add a footnote, however, as I’ve learned from past experience; the opinions on the similarities are subjective, representing my views. And my sole intention is simply to demonstrate that we are all inspired by the same things. Now more than ever, thanks to the internet.

To date I’ve come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats?

Realistically of course, I’m not discounting the simple fact that some may have been inspired by the same ideas. Nevertheless, it’s an ever changing, ever amassing encyclopedia of visual identity that’s just a click away. Here’s a look at some.

There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”

Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate

Fast forward to the Internet and Social Media era, connecting the human race like never before in history, like a labyrinth of busy bees. Facebook, Twitter, Linked-IN, Groupon, and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us.

And for all digital natives (those born after 1980s when internet and digital revolution was in full swing), life without it is simply unfathomable.

It turns out that being a true original is increasingly difficult, if not virtually impossible.

Inspiration: The Art Reserve


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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