Monthly Archives: August 2013

Logo + Corporate Identity | Red quadrant doppelgängers [1]


Hamar Laser Instruments, laser alignment & calibration technology, USA; R.W. Smith & Co. Restaurant Equipment and Supplies, USA. The two logos are virtually identical, with a slight difference in the size of the opening of the quadrants. The art of capturing an … Continue reading

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Logo & Corporate Identity | Red and blue stripe doppelgängers


Mexico-based CEMEX, the world’s biggest buildings materials and cement product manufacturer; US-based AQUA Hydrate, electrolyte-enhanced bottled water.  The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part … Continue reading

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Logo & Corporate Identity | Hub doppelgängers [1]


Fraport, the Airport Services Company that operates Frankfurt International Airport, Germany; CBE Group, Debt Collection Solutions, USA.  The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. … Continue reading

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Logo + Corporate Identity | Hexagonal doppelgängers [2]


Manchester Creative Collective, UK; BeeLabor, Environmental and Cleaning Services, Virginia, USA; ClusterSeven Data Solutions, USA & UK.  The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of … Continue reading

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Logo + Corporate Identity | Coiled doppelgängers [3]


Alsco Textile Industry Services, USA; AMSTAN Logistics, USA; UNIX Nerd website, UK.  The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course … Continue reading

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Logo + Corporate Identity | Bright circle doppelgangers [1]


  Adagio Long-Stay Hotels by ACCOR Hotel Group, France; TATA Indicom, India’s leading broadband and internet service provider.  All logos are joined in their common use of the yellow, all depicting different objects and communicating different brand messages. To see other … Continue reading

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Logo + Corporate Identity | Hexagonal doppelgängers [1]


Northeast Community Federal Credit Union, San Francisco, CA, USA; Manor, A.G., Basel, Switzerland-based Department Store, with branches across all major Swiss cities.  The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate … Continue reading

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