Daily Archives: September 3, 2013

Identity Evolution | Making over a 43-year old Wendy! [2]


Branding is one heck of a fickle game. Theoretically, it should behave like good wine, only getting better with age. And much like Rome, compelling brands are built over time, built upon layers of previous versions of the city to … Continue reading

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Identity Evolution | Making over a 43-year old Wendy! [1]


In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Identity Evolution | Travelocity


In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Logo + Corporate Identity | Scribble doppelgängers [4]


Travelocity Online Travel Booking, USA; Splendid Clothing, USA.  What may seem like a child’s scribble to most, are actual brand identities to some organizations. Like these very different companies from different parts of the world. To see more of similar … Continue reading

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Logo + Corporate Identity | Triangle duo doppelgängers


Mubadala Development and Investment Co., Abu Dhabi, UAE; Sleep Number, Bed Systems, USA.; Stichting Uitwisseling, traineeship and practical training placements in the agricultural sector, Alkmaar, The Netherlands.  The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo … Continue reading

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