Logo + Corporate Identity | Happy face doppelgängers

Logo_Lucky-Rice-Restaurant_www.luckyrice.com_#luckyrice-night-market-las-vegas_dian-hasan-branding_US-2 photo Logo_Element-by-Westin-Hotels_dian-hasan-branding_US-2_zps48f7f9fd.pngLogo_Lucky-Rice-Restaurant_www.luckyrice.com_#luckyrice-night-market-las-vegas_dian-hasan-branding_US-1 photo Logo_Element-by-Westin-Hotels_dian-hasan-branding_US-1_zps30443b06.pngLogo_Lucky-Rice-Restaurant_www.luckyrice.com_#luckyrice-night-market-las-vegas_dian-hasan-branding_US-2 photo Logo_Element-by-Westin-Hotels_dian-hasan-branding_US-3_zps77d84363.pngSeattles-Best-Coffee-Downtown-BrooklynLuckyRice_Komodo-590x590Element-by-Westin_10 Illustration_Post-In-Note_Doppelgangers_font-Nothing-You-Can-Do_BOLD_2LuckyRice, Asian Restaurant and Food Festival, Las Vegas, Los Angeles, San Francisco, and New York City, USA; Seattle’s Best Coffee, a brand now owned by Starbucks CoffeeElement Hotels by Westin, a hotel brand from the Starwood Hotel Group’s portfolio that focuses on long-stay business travel & family segments. 

… on May 12, 2010, Starbucks announced a rebranding of Seattle’s Best Coffee, with a new logo and plans to expand Seattle’s Best Coffee distribution from 3,000 locations to 30,000 by the end of the 2010 fiscal year. The rebranding of the Seattle’s Best Coffee logo from the detailed, vintage logo to the clinical, generic design for the new mass market was met with much criticism, with the new logo being likened to a label for eye-drops, a blood-bank sign and a gas station logo. ~ wikipedia

Logo_SBC Seattles Best Coffee_seattles_best_coffee Logo_SBC Seattles Best Coffee_seattles_best_coffee_12345_lineupSFe2eb4bbc8ae7b003ae4ca48d5a01276d

… the LuckyRice Festival is already one of New York City’s hottest food festivals. Created by Danielle Chang, who told me she “wanted to give people a way to consume Asian culture through food,”~ Huffington Post

95df89faf3f5769a1f7c854d46de5f28lucky-rice1 Notice how happy all these corporate identities are. Happy faces galore, and they all deal with the service industry… well hospitality and F&B (Food & Beverage) sectors to be exact. To see a similar post in the “Smiley face doppelgängers [2]” series, please click here

… an Industry Innovation: Inspired by Westin® Hotels & Resorts, Element Hotels promotes balance through flowing, multi-purpose spaces. Influenced by nature, the smart, environmentally-friendly design maximizes space and enables you to use each area in multiple ways.

Element Philosopy: We believe it’s important for you to achieve a sense of balance – particularly while traveling for extended periods. By stimulating the senses and soothing the spirit, Element helps you relax and refresh, so you can get back to your best self.

… Your Own Personal Retreat: With its open social areas and relaxing guest rooms, Element serves as a personal retreat from the stresses of travel. So whether you are here for days or weeks, business or fun, you have an experience that enables you to grow, prosper and flourish.


… the Refreshingly Difference Experience of Element: clean, intuitive design of each of our spaces, from the welcoming and versatile whole living area to the soothing and refreshing guest rooms.

SMLH-Ref-Mat_Element-by-Westin_Starwood-Htls_11016518SMLH-Ref-Mat_Element-by-Westin_Starwood-Htls_hotels-2SMLH-Ref-Mat_Element-by-Westin_Starwood-Htls_element_roomSMLH-Ref-Mat_Element-by-Westin_Starwood-Htls_ElementHotelSMLH-Ref-Mat_Element-by-Westin_Starwood-Htls_8-12-08-element The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye! Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries. SMLH-Ref-Mat_Element-by-Westin_Starwood-Htls_GREEN-HOTELI consider myself as a visual creature, and the past few years i’ve been on a personal mission to identify suspiciously similar looking Logos and Corporate Identities. Allow me to add a footnote, however, as I’ve learned from past experience; the opinions on the similarities are subjective, representing my views. And my sole intention is simply to demonstrate that we are all inspired by the same things. Now more than ever, thanks to the internet. To date I’ve come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats? Realistically of course, I’m not discounting the simple fact that some may have been inspired by the same ideas. Nevertheless, it’s an ever changing, ever amassing encyclopedia of visual identity that’s just a click away. Here’s a look at some. There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.” Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate Fast forward to the Internet and Social Media era, connecting the human race like never before in history, like a labyrinth of busy bees. Facebook, Twitter, Linked-IN, Groupon, Instagram, Pinterest, Path and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us. And for all of you digital natives (those born after 1980s when internet and digital revolution was in full swing) out there, I’m sure life without it is simply unfathomable. It turns out that being a true original is increasingly difficult, if not virtually impossible. Inspiration: Cooking with Amy; Behance; SF Station; Komodo Indonesian Food Truck, Los Angeles, CA


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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