Logo + Corporate Identity | Big red “O” marks the spot [3]

Logo_Segro_dian-hasan-branding_UK-2Logo_OpenShift-Origin-Community-Day_www.openshift.com_blogs_openshift-origin-community-day-recap-videos-and-resources_dian-hasan-branding_Portland-OR-US-2Logo_Fox-Business-School-at-Temple-U_dian-hasan-branding_Philly-PA-US-4Logo_Segro_dian-hasan-branding_UK-1Logo_OpenShift-Origin-Community-Day_www.openshift.com_blogs_openshift-origin-community-day-recap-videos-and-resources_dian-hasan-branding_Portland-OR-US-1Logo_Fox-Business-School-at-Temple-U_dian-hasan-branding_Philly-PA-US-3Logo_Segro_dian-hasan-branding_UK-3Blank Spot_WHITELogo_Fox-Business-School-at-Temple-U_dian-hasan-branding_Philly-PA-US-2Blank Spot_WHITEBlank Spot_WHITELogo_Fox-Business-School-at-Temple-U_dian-hasan-branding_Philly-PA-US-1

Illustration_Post-In-Note_Doppelgangers_font-Nothing-You-Can-Do_BOLD_2SEGRO Asset Management Company and Developer of Modern Warehousing, Light Industrial and Data Center Properties, with a portfolio that includes properties in the UK and Poland; OpenShift Origin open source upstream of OpenShift, the next generation application hosting platform developed by Red Hat, USA; Fox School of BusinessTemple University, Philadelphia, PA, USA. 

Just like Mobil Oil‘s logo Dutch TV & Media Group, NOS in my previous post, UK-based Asset Management and Development Co., SEGRO shows an uncanny resemblance in the use of a red “O” in a similar font type. To the see the related blog post “Big red “O” marks the spot [1]“, and “Big red “O” marks the spot [2]“, please click here.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.

I consider myself as a visual creature, and the past few years i’ve been on a personal mission to identify suspiciously similar looking Logos and Corporate Identities. Allow me to add a footnote, however, as I’ve learned from past experience; the opinions on the similarities are subjective, representing my views. And my sole intention is simply to demonstrate that we are all inspired by the same things. Now more than ever, thanks to the internet.

To date I’ve come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats?

Realistically of course, I’m not discounting the simple fact that some may have been inspired by the same ideas. Nevertheless, it’s an ever changing, ever amassing encyclopedia of visual identity that’s just a click away. Here’s a look at some.

There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”

Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate

Fast forward to the Internet and Social Media era, connecting the human race like never before in history, like a labyrinth of busy bees.

Facebook, Twitter, Linked-IN, Groupon, Instagram, Pinterest, Path and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us.

And for all of you digital natives (those born after 1980s when internet and digital revolution was in full swing) out there, I’m sure life without it is simply unfathomable.

It turns out that being a true original is increasingly difficult, if not virtually impossible.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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