Identity Evolution | City of Newcastle, NSW, Australia [2]


Logo_The-City-of-Newcastle_dian-hasan-branding_UK-1Logo_City-of-Newcastle_NEW-LOGO_dian-hasan-branding_AU-1

As part [2] of this post on Newcastle Rebranding, I’m posting some relevant videos on the process and all the related work.

It’s a fascinating look indeed into how cities are branded… and well rebranded.

BRANDING NEWCASTLE 1. The Challenge

BRANDING NEWCASTLE 2. The Project

BRANDING NEWCASTLE 3. The Essence

BRANDING NEWCASTLE 4. Creating the Brand

BRANDING NEWCASTLE 5. The Result

BRANDING NEWCASTLE 6. The Opportunity

… the assets, the stories, the people, the attitude… the colors palette of the place… not just a drab coal mining town… beautiful and colorful natural environment… the beach…

Inspiration: The Brand Channel

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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