Hive Communication Collective, Los Angeles, CA, USA; San Francisco-based GREE, a mobile social gaming network worldwide with a reach of over 140 million users, aims to bring mobile social gaming to the next level; Hive Home Security Systems, Sydney, Australia; The Hive Collective Publishing, USA; Hexagon Composites, Ålesund, Norway, a global leader in manufacturing composite pressure vessels and systems for: Liquefied Petroleum Gas (LPG), Compressed Natural Gas (CNG), and Biomethane; an unidentified logo of a camera- or photography-related brand identity spotted in www.jiaohucn.com website, China; Logo contest proposals for industry project database company, Industry Gateway, designed by Karolina Kučerová, Czech Republic; Burnham Institute for Medical Research (OLD LOGO, before it was acquired and renamed Sanford-Burnham Medical Research Institute, La Jolla, CA, USA; The Concept Cube, a consultancy set up to help entrepreneurs and businesses lift themselves to the next level, Nelson, New Zealand; The Hub Group, intermodal logistics group, USA; Channel Islands Surfboards, Santa Barbara, CA, USA; IDA Ireland, Investment Promotion Board, State-owned Government Body to Promote Investment in Ireland; The Muslim Chaplaincy at the University of Toronto, Canada; The Hive Business Collective, UK; Northeast Community Federal Credit Union, San Francisco, CA, USA; Manor, A.G., Basel, Switzerland-based Department Store, with branches across all major Swiss cities; Manchester Creative Collective, UK; BeeLabor, Environmental and Cleaning Services, Virginia, USA; ClusterSeven Data Solutions, USA & UK; Mozaic Beach Club, Seminyak, Bali; Tripatra Engineering & Construction, Jakarta, Indonesia; Whitestone Technology, Sydney, Australia; Bukit Sembawang Estates Property Developers, Singapore; Mirion Technologies, San Ramon, CA, USA; Crimson Hexagon, Social Media Analysis and Analytics, USA; Nicevend Vending Machine Systems, subsidiary of Israeli-based Quinzee; IDA Ireland, Irish Investment and Trade Promotion Board; Hexagon Lounge, Manila, The Philippines; Ritter Pharmaceuticals, Los Angeles, CA, USA; Hyatt Regency Hotels & Resorts, Chicago, IL, US; Gibb Street Warehouse, DJ, Newark, UK; D&AD Graphic Design Forum, London, UK; Lagos, Nigeria-based Intercontinental Bank. Bogota, Colombia-based BCSC is the result of a merger of Banco Caja Social and Banco Colmena (colmena is Spanish for “hive”), and has been operating as two separate brands until August 2011 when they united under one brand identity, Banco Caja Social, and decided to discontinue using the name Banco Colmena. Encore Professional Services, with offices in Hong Kong, Singapore, and Tokyo, Japan; QIMR Berghofer (Queensland Medical Research Institute), Brisbane, Queensland, Australia; SBANE (Small Business Association of New England), Boston, MA, USA; Media & Learning Conference 2013, Brussels, Belgium.
The brand identities here demonstrate the many different ways of communicating a Brand Message through the use of a simple hexagon.
The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!
Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.
I consider myself as a visual creature, and the past few years i’ve been on a personal mission to identify suspiciously similar looking Logos and Corporate Identities. Allow me to add a footnote, however, as I’ve learned from past experience; the opinions on the similarities are subjective, representing my views. And my sole intention is simply to demonstrate that we are all inspired by the same things. Now more than ever, thanks to the internet.
To date I’ve come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats?
Realistically of course, I’m not discounting the simple fact that some may have been inspired by the same ideas. Nevertheless, it’s an ever changing, ever amassing encyclopedia of visual identity that’s just a click away. Here’s a look at some.
There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”
Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate
Facebook, Twitter, Linked-IN, Groupon, Instagram, Pinterest, Path and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us.
And for all of you digital natives (those born after 1980s when internet and digital revolution was in full swing) out there, I’m sure life without it is simply unfathomable.
It turns out that being a true original is increasingly difficult, if not virtually impossible.