Lipitor, Cholesterol Reduction Medication, Pfizer Pharmaceuticals, USA.; Seattle Center, originally built for the 1962 World’s Fair, the 74-acre Seattle Center is a park, arts, and entertainment center in Seattle, Washington; Daylife, a cloud storage solutions service, USA; Aristo Universal Construction Co., Mumbai, India; CPA Global, USA; Birmingham International Airport, UK; World Green Building Council, USA; NOSPR (Narodowa Orkiestra Symfoniczna Polskiego Radia), Polish National Radio Symphony Orchestra, Katowice, Poland; Erena International Radio, international radio for the Eritrean diaspora (Eritreans living outside Eritrea); 4 Circles Software, Littleton, CO, USA; Ellen MacArthur Foundation, UK; TUMRI powered by UK-based Collective; Center for Disability Services, USA; MIR3 Emergency Notification and Mass Notification for the Enterprise, San Diego, CA, USA; Transitions Optical, Manufacturer of eyeglass lenses with sun-activated tints. Lenses are clear indoors and darken outdoors for greater comfort in the sun; Periapt Consulting, Marketing Communication Services, USA; ITU (International Triathlon Union), Vancouver, Canada; IKMS (Information & Knowledge Management Society), Singapore; Spiracle Filters by Donaldson, USA; SPS (Society of Physics Students),
American Institute of Physics, College Park, MD, USA; Greater Philadelphia Hispanic Chamber of Commerce, Philadelphia, PA, USA; School Food Trust, UK; British Council, UK; Sokolove Law Firm, USA; Lumens Lighting & Living, USA; INCIRCLE Customer Loyalty Membership Program from Nieman Marcus, Upscale Department Store, USA; CEGE (Centro de Gestión Araucanía), Chile; Sustainable Dance Club, Rotterdam, The Netherlands; IM3 Mobile Connection from Jakarta-based Mobile Telecommunications Provider, Indosat, Indonesia; Affiliate Window from Zanox Group online performance advertising, USA; Sanford Consortium for Regerative Medicine, San Diego, CA, USA; TATA Indicom, India’s leading broadband and internet service provider; Banesco Bank, Caracas, Venezuela; EBS, Diversified Group of Companies involved in Education, Seoul, South Korea; Google Circles, USA; Viget Labs, a full-service Interactive Digital Agency, Falls Church, VA, USA; Dow Jones Sustainability Indices, USA, part of The Netherlands-based Robeco Sam, Sustainability Investing; Logopaedie Austria; Kizoom Labs Children’s eBooks, USA.
The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!
Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.
I consider myself as a visual creature, and the past few years i’ve been on a personal mission to identify suspiciously similar looking Logos and Corporate Identities. Allow me to add a footnote, however, as I’ve learned from past experience; the opinions on the similarities are subjective, representing my views. And my sole intention is simply to demonstrate that we are all inspired by the same things. Now more than ever, thanks to the internet.
To date I’ve come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats?
Realistically of course, I’m not discounting the simple fact that some may have been inspired by the same ideas. Nevertheless, it’s an ever changing, ever amassing encyclopedia of visual identity that’s just a click away. Here’s a look at some.
There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”
Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate
Facebook, Twitter, Linked-IN, Groupon, Instagram, Pinterest, Path and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us.
And for all of you digital natives (those born after 1980s when internet and digital revolution was in full swing) out there, I’m sure life without it is simply unfathomable.
It turns out that being a true original is increasingly difficult, if not virtually impossible.