Katara Hospitality (formerly Qatar National Hotels), a Qatar-based hospitality company that owns, manages, and develops hotels around the world, with a portfolio that includes signature heritage hotels such as the iconic Raffles Hotel in Singapore; Gobierno Federal de Mexico (Federal Government of the United States of Mexico), and their Vivir Mejor (Better Life) program, Mexico; Dr. Malladi, Bariatrics and Advanced Surgery, Dallas, TX, USA; Fiji Airways (rebranded to better reflect the flag carrier, Fiji. Formerly Air Pacific); Center for Environmental Sensing and Modeling (CESNAM) IRG, Singapore; Interasian Resources Group, a logo concept design for New York-based importer of fine textiles from Hong Kong, design by Crossover Collective, Chicago, IL, USA; The Art of Peace Foundation, USA; Digilabs, Palo Alto, CA, USA; BP Energy Co., UK; Fundação Aprender (Learning Foundation), Brazil; Lega Nord Padania, a Regional Political Party in Italy; Daisy Group, PLC., UK; World Shariah Funds from Cornhill Management S.A., Luxembourg; Artesis University College, Antwerp, Belgium; UCAR (University Corporation for Atmospheric Research), Boulder, CO, USA; NEH (National Endowment for the Humanities), Washington DC, USA; Implenia Construction, Dietikon, Switzerland.
Who’s inspiring whom? The internet has brought the world to our fingertips like never before.
Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.
Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.
After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!
And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.
In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:
“People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”
“People value more what things mean than what things are!”