Logo + Corporate Identity | Bare minimum, encircled shapes


PhotobucketAEW (Addlestone Electrical Wholesalers), Surrey, UK; Polk Audio, USA; Royal Air Force Benevolent Fund, UK; Montblanc Writing Instruments and Timepieces, Switzerland; Spalding Sporting Apparel and Equipment; Lytro Mini Digital Cameras, USA; Office Furniture Assembly Services, Westchester, NY, USA; Lytro Digital Cameras, USA; Bank of China; Credit Europe Bank, a Dutch-based Banking Group with operations across Europe and the Middle East, in countries like Belgium, Germany, Switzerland, Malta, Romania, Russia, Ukraine, and United Arab Emirates; ICT Control, Brussels, Belgium-based IT Consulting Company assists corporate executives and IT management in the decision-making process related to applying good practices to optimize information technology strategy, operations and decision making; The Heart & Stroke Foundation of South Africa; ÖeKB (Österreichische Kontrollbank Aktiengesellschaft), Austria’s main provider of financial and information services to the export industry and the capital market; AYSS (Association of Yacht Support Services), Hampshire, UK; Circle Meets Square Counseling from Dr. Roberta Miranda, Las Vegas, NV, USA; Explanation of  Gestalt Psychology Theory, using a square in a circle, Indiana University Southeast, IN, USA; Torx, manufacturer of precision press parts for electronic equipment and systems, Toyama City, Japan; Torx Engineering, a mechanical engineering design and services company from Portland, OR, USA; Circle Square Cultural Center, Ocala, FL, USA; Center Point Presbytarian Community Church, Naples, FL, USA.  

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.


I consider myself as a visual creature, and the past few years i’ve been on a personal mission to identify suspiciously similar looking Logos and Corporate Identities. Allow me to add a footnote, however, as I’ve learned from past experience; the opinions on the similarities are subjective, representing my views. And my sole intention is simply to demonstrate that we are all inspired by the same things. Now more than ever, thanks to the internet.

To date I’ve come across myriad doppelgängers, look-alikes, wannabes, copies, or plain plagiarism. Sheer coincidence? Or copycats?

Realistically of course, I’m not discounting the simple fact that some may have been inspired by the same ideas. Nevertheless, it’s an ever changing, ever amassing encyclopedia of visual identity that’s just a click away. Here’s a look at some.

There’s an old French proverb: “Plus ça change, plus c’est la même chose,” first coined by French columnist and novelist Alphonse Karr (1808-1890), which loosely translates to: “The more we change, the more we stay the same.”

Before the internet, we all operated in virtual seclusion and isolation, as individuals in our world. Collaboration only occurred in Multinational Corporations that operated across different countries and cultures. In the business world, ideas and innovation spread in limitation, only to organizations that had the resources and means to communicate

Fast forward to the Internet and Social Media era, connecting the human race like never before in history, like a labyrinth of busy bees.

Facebook, Twitter, Linked-IN, Groupon, Instagram, Pinterest, Path and Crowdsourcing are becoming a common part of our vocabulary and lifestyle… through which mediums we are connected through our work, and the objects that inspire us.

And for all of you digital natives (those born after 1980s when internet and digital revolution was in full swing) out there, I’m sure life without it is simply unfathomable.

It turns out that being a true original is increasingly difficult, if not virtually impossible.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Austria, Belgium, China, EU, Germany, Japan, Malta, Romania, Russia, South Africa, Switzerland, UAE, UK, Ukraine, USA and tagged , , , , , , . Bookmark the permalink.

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