Author Archives: dianhasan

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.

Logo + Corporate Identity | Let letters form the logo [2]


Some logos are simpler than others. Made of mere letters that are arranged into a pattern, mostly looking like a floral wreath. Apparently there’s plenty of company. University of Colorado Hospital (formerly Poudre Valley Hospital as part of the Poudre Valley Health System); Republic Services, … Continue reading

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Logo + Corporate Identity | Say it with origami [2]


In our ever-connected world of today, being a true original is increasingly challenging. Oliver Wyman Consulting, NYC, NY, USA; PIXL Group, Web & App Developer, Chicago, IL, USA. 

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Logo + Corporate Identity | Enclosed hearts [1]


In our ever-connected world of today, being a true original is increasingly challenging. St. Mary’s Medical Center (part of Broomfield, CO-based SCL Health), Grand Junction, CO, USA; Brazosport Regional Health System, Lake Jackson, TX, USA; Cabrini Health, a Catholic, not-for-profit healthcare … Continue reading

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Logo + Corporate Identity | Say it with origami [1]


In our ever-connected world of today, being a true original is increasingly challenging. CPTM (Companhia Paulista de Trens Metropolitanos), Sao Paulo Metropolitan Area commuter rail service owned and operated by the São Paulo State Secretariat for Metropolitan Transport, Brazil; Pacific Crest … Continue reading

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Logo + Corporate Identity | Let letters form the logo [1]


Some logos are simpler than others. Made of mere letters that are arranged into a pattern, mostly looking like a floral wreath. Apparently there’s plenty of company. Bioness Life Sciences, CA, USA; Instituto Millenium, Brazil; Vivanta by Taj Hotels, India; … Continue reading

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The Black + White Test | Serrated doppelgängers [1]


Seasoned graphic designers have an effective tool to test logo designs, to avoid any similarities with existing designs – via the Black & White Test. It’s a fast and easy way to see how their logs stack up against whatever’s … Continue reading

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Logo + Corporate Identity | Flowers galore [7]


Argentinian Bicentenary (1810 – 2010), Bicentenario de la República Argentina; Seibukan Renmei, a US-based organization promoting the spirit of friendship, cooperation, continual education and development of the Japanese martial arts and ways (bujutsu/budo); Gynae MD, women’s clinic, Singapore; International Alliance of ALS/MND Associations, … Continue reading

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