Author Archives: dianhasan

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.

Logo + Corporate Identity | Unfinished loop doppelgängers [1]

What could a New York Investment Bank possibly have in common with a Jakarta-based Multiplex Operator? On the surface, not much. But a glance at their logos and you may think otherwise. Perhaps their brand identities were drawn on the … Continue reading

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Logo + Corporate Identity | Obese typography doppelgängers [2]

SBI (State Bank of India), and its subsidiary SBI Life Insurance Company; GO Transit, Toronto Metro Area Public Transportion, a division of Metrolinx, Toronto, Canada. Some corporate identities are composed of typography that seemingly go on a heavier binge than others, as seen … Continue reading

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Logo + Corporate Identity | Geometric circle doppelgängers [1]

  Zeller Kern – Independent Financial Advisors, Gold River, CA, USA; CenturyLink Internet Service Provider and Data Center Management Services, USA. The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part … Continue reading

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Logo& Corporate Identity | Classic geometry, always in vogue [6]

We live in a visual world, where every logo, symbol, sign, coterie of words with interesting fonts and even a single letter, has a meaning, and is used to communicate a message. This is all part Semiotics, the study of … Continue reading

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Identity Evolution | DSM

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Logo + Corporate Identity | Serrated doppelgängers [2]

Seasoned graphic designers have an effective tool to test logo designs, to avoid any similarities with existing designs – The Black & White Test. It’s a fast and easy way to see how their logo stacks up against whatever’s out … Continue reading

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Logo + Corporate Identity | Quadrant doppelgängers [1]

Quadrant Thinking, a logo design concept by Design Perth, Australia; Quadrant Carpets, UK; Ospedale Riuniti di Trieste (Riuniti Hospital), Trieste, Italy.  Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the … Continue reading

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