Author Archives: dianhasan

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.

Logo + Corporate Identity | Bare minimum doppelgängers [4]


ÖeKB (Österreichische Kontrollbank Aktiengesellschaft), Austria’s main provider of financial and information services to the export industry and the capital market; Circle Meets Square Counseling from Dr. Roberta Miranda, Las Vegas, NV, USA; Explanation of  Gestalt Psychology Theory, using a square in a … Continue reading

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Logo + Corporate Identity | Obese typography doppelgängers


SBI (State Bank of India), and its subsidiary SBI Life Insurance Company: C.R. Laurence Glass Industry, USA; Delaware North Companies Hospitality and Food Service Co., DE, USA.  Some typography used to represent brand identities carry heavier weight, in the literal sense. Like … Continue reading

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Logo + Corporate Identity | Bare minimum doppelgängers [3]


Spalding Sporting Apparel and Equipment; AYSS (Association of Yacht Support Services), Hampshire, UK.  Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact. To … Continue reading

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Logo + Corporate Identity | Bare minimum doppelgängers [2]


Lytro Mini Digital Cameras, USA; ICT Control, Brussels, Belgium-based IT Consulting Company assists corporate executives and IT management in the decision-making process related to applying good practices to optimize information technology strategy, operations and decision making; ÖeKB (Österreichische Kontrollbank Aktiengesellschaft), Austria’s main provider of financial … Continue reading

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Logo + Corporate Identity | Bare minimum doppelgängers [1]


AEW (Addlestone Electrical Wholesalers), Surrey, UK;  Credit Europe Bank, a Dutch-based Banking Group with operations across Europe and the Middle East, in countries like Belgium, Germany, Switzerland, Malta, Romania, Russia, Ukraine, and United Arab Emirates.  Some logos are simpler than others, … Continue reading

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Logo + Corporate Identity | Encircled heart doppelgängers


Royal Air Force Benevolent Fund, UK; Polk Audio, USA; The Heart & Stroke Foundation of South Africa. Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas … Continue reading

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Logo + Corporate Identity | Hexagonal doppelgängers [3]


ClusterSeven Data Solutions, USA & UK; SBANE (Small Business Association of New England), Boston, MA, USA; Encore Professional Services, with offices in Hong Kong, Singapore, and Tokyo, Japan. The art of capturing an entire company’s ideas, ethos, knowledge and the future in … Continue reading

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Logo + Corporate Identity | Bare minimum, encircled shapes


AEW (Addlestone Electrical Wholesalers), Surrey, UK; Polk Audio, USA; Royal Air Force Benevolent Fund, UK; Montblanc Writing Instruments and Timepieces, Switzerland; Spalding Sporting Apparel and Equipment; Lytro Mini Digital Cameras, USA; Office Furniture Assembly Services, Westchester, NY, USA; Lytro Digital Cameras, USA; Bank … Continue reading

Posted in Austria, Belgium, China, EU, Germany, Malta, Romania, Russia, South Africa, Switzerland, UAE, UK, Ukraine, USA | Tagged , , , , | Leave a comment

Logo + Corporate Identity | Red triangle doppelgängers [7]


Teorema Management Company, Russia; Vygon Medical Devices, France. When a simple red triangle – regardless how of its position – suffices to represent a company’s brand identity. Sometimes the simplest of ideas create the greatest impact. To see the related blog post … Continue reading

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Logo + Corporate Identity | Red triangle doppelgängers [6]


HeadHunt, an online portal for Singapore Exeutive Search Postings, from London-based Hays Executive Search Co., Singapore; KLAFS Saunas, Germany.  When a simple red triangle – regardless how of its position – suffices to represent a company’s brand identity. Sometimes the simplest of … Continue reading

Posted in Germany, Singapore | Tagged , , , , | Leave a comment