Category Archives: Ads, TVCs & Commercials

Brand-Building | The Art of Taglines, Slogans, and Mottos… [56]


It’s been a while since I blogged about company taglines. Last year I posted a series that focused on this simple but important part of brand communication. So I’ve decided to revisit this topic and look at some more of … Continue reading

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Brand-Building | The Art of Taglines, Slogans, and Mottos… [55]


It’s been a while since I blogged about company taglines. Last year I posted a series that focused on this simple but important part of brand communication. So I’ve decided to revisit this topic and look at some more of … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [54]


It’s been a while since I blogged about company taglines. Last year I posted a series that focused on this simple but important part of brand communication. So I’ve decided to revisit this topic and look at some more of … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [53]


It’s been a while since I blogged about company taglines. Last year I posted a series that focused on this simple but important part of brand communication. So I’ve decided to revisit this topic and look at some more of … Continue reading

Posted in Ads, TVCs & Commercials, Japan | Tagged , , , | Leave a comment

Logo + Corporate Identity | Floral doppelgängers


Japan-based Nikko Hotels & Resorts; Davene, a Brazilian brand of Cosmetics & Personal Care Products. The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual … Continue reading

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Lighter Side of Branding | Life in a chocolate-coated world… [3]


Great TVC from Hershey’s Chocolate imagining life in a chocolate universe. Sweetly delivered!

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Lighter Side of Branding | Life in a chocolate-coated world… [2]


Great TVC from Hershey’s Chocolate imagining life in a chocolate universe. Sweetly delivered!

Posted in Ads, TVCs & Commercials, USA | Tagged , | Leave a comment