Category Archives: Ads, TVCs & Commercials

Brand-Building | The Art of Taglines, Slogans, and Mottos… [56]


It’s been a while since I blogged about company taglines. Last year I posted a series that focused on this simple but important part of brand communication. So I’ve decided to revisit this topic and look at some more of … Continue reading

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Brand-Building | The Art of Taglines, Slogans, and Mottos… [55]


It’s been a while since I blogged about company taglines. Last year I posted a series that focused on this simple but important part of brand communication. So I’ve decided to revisit this topic and look at some more of … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [54]


It’s been a while since I blogged about company taglines. Last year I posted a series that focused on this simple but important part of brand communication. So I’ve decided to revisit this topic and look at some more of … Continue reading

Posted in Ads, TVCs & Commercials, USA | Tagged , , , | Leave a comment

Brand-Building | The Art of Taglines, Slogans, and Mottos… [53]


It’s been a while since I blogged about company taglines. Last year I posted a series that focused on this simple but important part of brand communication. So I’ve decided to revisit this topic and look at some more of … Continue reading

Posted in Ads, TVCs & Commercials, Japan | Tagged , , , | Leave a comment

Logo + Corporate Identity | Floral doppelgängers


Japan-based Nikko Hotels & Resorts; Davene, a Brazilian brand of Cosmetics & Personal Care Products. The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual … Continue reading

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Lighter Side of Branding | Life in a chocolate-coated world… [3]


Great TVC from Hershey’s Chocolate imagining life in a chocolate universe. Sweetly delivered!

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Lighter Side of Branding | Life in a chocolate-coated world… [2]


Great TVC from Hershey’s Chocolate imagining life in a chocolate universe. Sweetly delivered!

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Lighter Side of Branding | Life in a chocolate-coated world… [1]


Great TVC from Hershey’s Chocolate imagining life in a chocolate universe. Sweetly delivered!

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Let kids chase their dreams and roam free…


Some TVCs carry powerful messages, riding on the strength of their simplicity, stunning photography and beautiful natural scenery. Like this TVC for Nutrilon Baby Formula featuring adorable kids of the world frolicking freely in the great outdoors voicing out their … Continue reading

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Brand-Building | The Art of Taglines, Slogans, and Mottos… [52]


I thought it’d be interesting to zoom in on taglines, a statement that essentially captures your brand promise. Variations on taglines, include slogans and mottos, which I won’t go into detail, but instead I’ll highlight some of the more memorable ones … Continue reading

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