Category Archives: Australia

The Black + White Test | Serrated doppelgängers [1]


Seasoned graphic designers have an effective tool to test logo designs, to avoid any similarities with existing designs – via the Black & White Test. It’s a fast and easy way to see how their logs stack up against whatever’s … Continue reading

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Logo + Corporate Identity | Flowers galore [6]


Floral Expressions Florist, Kearney, Nebraska; Istancool, a Festival of Art, Literature, Architecture, Music, Design & Business Talks, Istanbul, Turkey; TPF (Turkish Philanthropy Funds), New York City, NY, USA; Bind Banco Industrial, Buenos Aires, Argentina; MND (Motor Neurone Disease) Australia; MND … Continue reading

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Logo + Corporate Identity | Encircled triangle blob doppelgängers


In our ever-connected world of today, being a true original is increasingly challenging. Just look at these eerily similar looking logos. Vuse Vapor eCigarettes and Sydney-based, OFX, Provider of International Online Payment Services.

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Identity Evolution | OFX


In the exciting arena of branding, the fastest and often most cost-effective route to changing a look is a through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of … Continue reading

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Logo + Corporate Identity | Serrated doppelgängers [2]


Seasoned graphic designers have an effective tool to test logo designs, to avoid any similarities with existing designs – The Black & White Test. It’s a fast and easy way to see how their logo stacks up against whatever’s out … Continue reading

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Logo + Corporate Identity | Quadrant doppelgängers [1]


Quadrant Thinking, a logo design concept by Design Perth, Australia; Quadrant Carpets, UK; Ospedale Riuniti di Trieste (Riuniti Hospital), Trieste, Italy.  Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the … Continue reading

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Logo + Corporate Identity | Asterisk doppelgängers [5]


Gold Coast Combined Chamber of Commerce, Gold Coast, Queensland, Australia; Encore Consumer Capital, San Francisco, CA, USA. To see other posts in the Asterisk doppelgängers series, please click here. The art of capturing an entire company’s ideas, ethos, knowledge and the future in … Continue reading

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Logo + Corporate Identity | Exclamation and question marks


Coggins Promotional Marketing Services, Savannah, GA, USA; The ASI Show, Ad Specialty Industry’s Meeting Event, Various Locations across USA; Alpha Project, Christian Faith Program, North Blackburn, VIC, Australia. To view the related blog post entitled: “Blob and free-form doppelgangers“, please click here. The art … Continue reading

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Logo + Corporate Identity | Enclosed letters in red doppelgängers [1]


Encore Group, Catering and Event Management, Adelaide, Australia; Pamoja Capital, Luxembourg.  To see the related blog post entitled: “Round red doppelgängers [6],” please click here. The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo … Continue reading

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Logo + Corporate Identity | Let dots do the talking [2]


Sealed Air, leader in food safety, USA; Nine TV Network, Australia.  To see the related blog post entitled: “Let dots do the talking [1],” please click here. The art of capturing an entire company’s ideas, ethos, knowledge and the future … Continue reading

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