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Category Archives: Brand-Building & Culture
Color plays a crucial role in brand-building. To learn more, please click on any image to see the detailed story on brands that use color in their positioning.
Some brands are hell bent on positioning themselves correctly in the marketplace, armed with an astute knowledge of their true identity, what they represent, their core values (yes, the whole nine yards of vision, mission, and values), but more importantly … Continue reading
I like this approach a lot. Drawing an analogy to crown jewels is indeed correct, as branding is something of utmost value, and yet, it needs to be reviewed, dusted off and polished, from time to time. Branding is an … Continue reading
A little word of warning: don’t attempt to view these pictures if you’re: 1. Color Blind, 2. Can’t tell the difference between pink and blue, or 3. Don’t give a diddle to what color preference your child admits to. South … Continue reading
Another interesting project from Hong Kong-based retailer, G.O.D. (Goods Of Desire) (see my previous posts) renowned for its unorthodox selection of goods. Periodically G.O.D. is involved in interesting projects, like this one: a Jeepney commissioned for their store. Jeepneys are … Continue reading