Category Archives: Brand-Building & Culture

The role of color in brand-building… beyond mere eye candy [3]


Color plays a crucial role in brand-building. To learn more, please click on any image to see the detailed story on brands that use color in their positioning.

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Connecting the dots to explain India’s business success


We all know that together with China, India is on a meteoric ascent. And there is a plethora of books that attempt to explain the reason why the world’s two biggest countries are giants on the move, and it’s merely … Continue reading

Posted in BoP (Bottom of the Pyramid), Brand-Building & Culture, Globalization, India | Tagged , , , | 2 Comments

Quote of the Day | On the clarity of brand positioning


Some brands are hell bent on positioning themselves correctly in the marketplace, armed with an astute knowledge of their true identity, what they represent, their core values (yes, the whole nine yards of vision, mission, and values), but more importantly … Continue reading

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Quote of the Day | On branding


I like this approach a lot. Drawing an analogy to crown jewels is indeed correct, as branding is something of utmost value, and yet, it needs to be reviewed, dusted off and polished, from time to time. Branding is an … Continue reading

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Brand Building | The pink and blue lives of girls and boys


A little word of warning: don’t attempt to view these pictures if you’re: 1. Color Blind, 2. Can’t tell the difference between pink and blue, or 3. Don’t give a diddle to what color preference your child admits to. South … Continue reading

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Lighter Side of Branding | G.O.D. is in the details


Another interesting project from Hong Kong-based retailer, G.O.D. (Goods Of Desire) (see my previous posts) renowned for its unorthodox selection of goods. Periodically G.O.D. is involved in interesting projects, like this one: a Jeepney commissioned for their store. Jeepneys are … Continue reading

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Lighter Side of Branding | “Mooning” Mooncakes


If you’re baffled what these are, you’re not alone. Me too! Turns out these are mooncakes, a Chinese delicacy that comes out only during the Mid-Autumn Festival. And if you thought Chinese were all polite and proper, and these cakes … Continue reading

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Brand Building | A unique retailer with an Asian “in your face” attitude


I stumbled upon a Hong Kong-based lifestyle retailer (they began life selling furniture but have now embraced to include a Modern Asian lifestyle) that could very well represent the balance between East and West, a modern individualistic attitude while still … Continue reading

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Brand Building | Do round logos fare better in Asia?


Logos and corporate identity should be received the same across the universe, among diverse consumers, right? So let’s say a Canadian, a Czech, a Cameroonian, a Chilean and a Cambodian would understand the same message from a logo, whether the … Continue reading

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Innovative Thinking | On human empathy and the course of humanity


I can’t get enough of the cool animation used by London-based RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) to illustrate (and drive the point) topics that in themselves are already thought-provoking. RSA’s animation gives it a … Continue reading

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