Category Archives: France

Logo + Corporate Identity | Red triangle doppelgängers [7]


Teorema Management Company, Russia; Vygon Medical Devices, France. When a simple red triangle – regardless how of its position – suffices to represent a company’s brand identity. Sometimes the simplest of ideas create the greatest impact. To see the related blog post … Continue reading

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Logo + Corporate Identity | Letters enclosed in yellow doppelgängers


Tripbod, Social Media-based Travel Platform, London, UK; Prépa-Langues Eurostages, French Language School, France; Actieplan Aaltjesbeheersing, The Netherlands.  To view the related blog post entitled: “Blob and free-form doppelgangers“, please click here. The art of capturing an entire company’s ideas, ethos, knowledge and the future … Continue reading

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Logo + Corporate Identity | Double arrow doppelgängers


Atlona,  leading provider of innovative connectivity solutions to the Audio/Visual and IT markets, USA; French carmaker, Citroën, and Chinese Funds Management Co., Hua An. To see the related blog post “Separated at birth?“, please click here. The art of capturing … Continue reading

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Logo + Corporate Identity | Peeking circle doppelgangers


Morningstar, an investment research firm headquartered in Chicago, IL, USA; CCO (Centre de Communication de l’Ouest), Nantes, France.  I find these corporate identities interesting indeed as they both use circles of the bashful kind, not appearing in full. Peeking in. To see … Continue reading

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Logo + Corporate Identity | Big blue circle marks the spot [2]


Blue Circle Cement (part of UK-based Blue Circle Industries), now defunct when acquired by French Group, Lafarge in 2001; Diabetes Blue Circle, the global symbol for diabetes; Conservation International, and the organization’s global annual activity World Diabetes Day.  To see the related blog … Continue reading

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Identity Evolution | Fiesta Inn, Mexico


In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Logo + Corporate Identity | Brush stroke doppelgängers [4]


Lucent Technologies; an American multinational telecommunications equipment company headquartered in Murray Hill, New Jersey. Lucent was merged with Alcatel SA of France in a merger of equals on December 1, 2006, forming Alcatel-Lucent. The Lean Start Up, a business book by Eric Ries which has spawned … Continue reading

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