Category Archives: France

Logo + Corporate Identity | Red triangle doppelgängers [7]


Teorema Management Company, Russia; Vygon Medical Devices, France. When a simple red triangle – regardless how of its position – suffices to represent a company’s brand identity. Sometimes the simplest of ideas create the greatest impact. To see the related blog post … Continue reading

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Logo + Corporate Identity | Letters enclosed in yellow doppelgängers


Tripbod, Social Media-based Travel Platform, London, UK; Prépa-Langues Eurostages, French Language School, France; Actieplan Aaltjesbeheersing, The Netherlands.  To view the related blog post entitled: “Blob and free-form doppelgangers“, please click here. The art of capturing an entire company’s ideas, ethos, knowledge and the future … Continue reading

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Logo + Corporate Identity | Double arrow doppelgängers


Atlona,  leading provider of innovative connectivity solutions to the Audio/Visual and IT markets, USA; French carmaker, Citroën, and Chinese Funds Management Co., Hua An. To see the related blog post “Separated at birth?“, please click here. The art of capturing … Continue reading

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Logo + Corporate Identity | Peeking circle doppelgangers


Morningstar, an investment research firm headquartered in Chicago, IL, USA; CCO (Centre de Communication de l’Ouest), Nantes, France.  I find these corporate identities interesting indeed as they both use circles of the bashful kind, not appearing in full. Peeking in. To see … Continue reading

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Logo + Corporate Identity | Big blue circle marks the spot [2]


Blue Circle Cement (part of UK-based Blue Circle Industries), now defunct when acquired by French Group, Lafarge in 2001; Diabetes Blue Circle, the global symbol for diabetes; Conservation International, and the organization’s global annual activity World Diabetes Day.  To see the related blog … Continue reading

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Identity Evolution | Fiesta Inn, Mexico


In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Logo + Corporate Identity | Brush stroke doppelgängers [4]


Lucent Technologies; an American multinational telecommunications equipment company headquartered in Murray Hill, New Jersey. Lucent was merged with Alcatel SA of France in a merger of equals on December 1, 2006, forming Alcatel-Lucent. The Lean Start Up, a business book by Eric Ries which has spawned … Continue reading

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Logo + Corporate Identity | Atom doppelgängers


CSG (Consorci Sanitari del Garraf), Garraf Consortium of Hospitals and Clinics, Catalan Province, Spain; Vinci Construction Services, France.  The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. … Continue reading

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Logo + Corporate Identity | Bright circle doppelgangers [1]


  Adagio Long-Stay Hotels by ACCOR Hotel Group, France; TATA Indicom, India’s leading broadband and internet service provider.  All logos are joined in their common use of the yellow, all depicting different objects and communicating different brand messages. To see other … Continue reading

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Hotel Branding | Identity Evolution of ACCOR’s Ibis Brand


In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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