Category Archives: Innovation & Brand Strategy

Identity Evolution | Auckland Airport


In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Identity Evolution | Coinstar


In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Identity Evolution | Seagate


In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Brand Building | The vagaries of the client brief


I love Tom Fishburne‘s cartoons because they are always spot on in portraying the wonderful world of brand-building, mostly from the viewpoint of all of us brand-builders (yes, those who toil at the behest of clients to help them build … Continue reading

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Logo & Corporate Identity | Back to basics


I often get asked, what makes a good logo and corporate identity. I would always try to keep it brief by sharing a few bullet points that are something like the following: 1. Impactful > the key here is simplicity. … Continue reading

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Brand-Building | The world’s smallest stop-motion animation shot with Nokia N8


If Nokia seemed to have been “less visible” in the cellphone world (or so it seems), swallowed by all the fancy footwork of iPhone and Droid smart-phones and their App-rich features, here’s proof that Nokia has been innovating in its … Continue reading

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Innovative Thinking | What motivates us, really?


I can’t get enough of the cool animation used by London-based RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) to illustrate (and drive the point) topics that in themselves are already thought-provoking. RSA’s animation gives it a fun … Continue reading

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