Category Archives: New Zealand

Identity Evolution | Auckland Airport


In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

Posted in Innovation & Brand Strategy, Logo & Corporate Identity Makeover, New Zealand | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Interlocking doppelgängers [4]


iSentia, media intelligence group in Australia, New Zealand, South-East Asia and Greater China; Union Bank of India, Mumbai, India; Macheen, Mobile Broadband, Austin, TX, USA.  To see the related blog post “Interlocking doppelgängers [1],” please click here. The art of capturing an entire company’s ideas, ethos, … Continue reading

Posted in Australia, India, New Zealand, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Letter “S” doppelgängers [2]


iSentia, media intelligence group in Australia, New Zealand, South-East Asia and Greater China; SAS Institute, SAS is a Cary, North Carolina- based developer of analytics software. To see the related blog post “Letter “S” doppelgängers [1],” please click here. The art of capturing an entire … Continue reading

Posted in Australia, New Zealand, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Letter “R” doppelgängers


Ramada Hotels & Resorts, USA; Internal Revenue (Tax Office), New Zealand’s version of IRS, and its Maori name Te Tari Taake.   The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate … Continue reading

Posted in New Zealand, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Organic letter “W” doppelgängers [1]


Mount Wachusett Community College, MA, USA; The West Coast Regional Council, Greymouth, New Zealand.  Notice the similar design language between these very different organizaitons. To the related blog post “Organic letter “M” doppelgangers [2]“, please click here. The art of capturing … Continue reading

Posted in New Zealand, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Hexagon language


Hive Communication Collective, Los Angeles, CA, USA; San Francisco-based GREE, a mobile social gaming network worldwide with a reach of over 140 million users, aims to bring mobile social gaming to the next level; Hive Home Security Systems, Sydney, Australia; The … Continue reading

Posted in Australia, Belgium, Canada, China, Colombia, Czech Republic, Hong Kong, Indonesia, Ireland, Israel, Japan, New Zealand, Nigeria, Norway, Singapore, Switzerland, The Philippines, UK, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Serrated geometry doppelgängers [1]


DDR, Retail Center Management and Investments, with a portfolio of 450 retail properties in the continental United States, Puerto Rico and Brazil; Bridge Pa Triangle, Hawke’s Bay Wine Country, New Zealand; Colorado Springs Airport, CO, USA. The art of capturing an entire company’s … Continue reading

Posted in Brazil, New Zealand, Puerto Rico, USA | Tagged , , , , , , , | Leave a comment