Category Archives: South Africa

Logo + Corporate Identity | Encircled heart doppelgängers


Royal Air Force Benevolent Fund, UK; Polk Audio, USA; The Heart & Stroke Foundation of South Africa. Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas … Continue reading

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Logo + Corporate Identity | Bare minimum, encircled shapes


AEW (Addlestone Electrical Wholesalers), Surrey, UK; Polk Audio, USA; Royal Air Force Benevolent Fund, UK; Montblanc Writing Instruments and Timepieces, Switzerland; Spalding Sporting Apparel and Equipment; Lytro Mini Digital Cameras, USA; Office Furniture Assembly Services, Westchester, NY, USA; Lytro Digital Cameras, USA; Bank … Continue reading

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Logo + Corporate Identity | Square coterie doppelgängers [7]


LarrainVial, a major financial advisory firm in Latin America, Santiago, Chile (with offices in Peru and Colombia); The Square Boutique Hotel & Spa, Durban, South Africa. Notice the similar design language of a collection of squares? What happens when two very different organizations decide … Continue reading

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Logo + Corporate Identity | Square coterie doppelgängers [5]


Stonegate Bank, Fort Lauderdale, FL, USA; The Square Boutique Hotel & Spa, Durban, South Africa. Notice the similar design language of using six squares to depict the brand identity. To see the other blog post in the related series Square coterie doppelgängers … Continue reading

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Logo + Corporate Identity | Yellow circle doppelgängers [3]


Torresol Energy, Solar-Power Energy Co., Spain; Adagio Long-Stay Hotels by ACCOR Hotel Group, France; The Safari Co., Upscale Safari Tour Operator, South Africa; OVO Films, NYC & Denver, USA.  All logos are joined in their common use of the yellow (or slightly … Continue reading

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Logo + Corporate Identity | Scribble doppelgängers [3]


Design Exchange Awards, an annual event, Canada; Blackwood Studios, Australia; Design Center logo designed by Heather J. Moore. Creative Circle, South Africa; Roz Car Dealer, GM Specialist, Dallas, TX, USA; Milan, Italy-based  Zona Duomo. What may seem like a child’s scribble to most, are actual brand … Continue reading

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Identity Evolution | Millpark Business Schools, South Africa


In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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