Category Archives: South Korea

Logo + Corporate Identity | Streaks doppelgängers


  Hankook Performance Tires, South Korea; Mammoth Mountain Ski Resort, CA, USA; Masima Marketing Solutions, Jakarta, Indonesia. To see the related blog post “Blue streaks doppelgängers [6]“, please click here. The art of capturing an entire company’s ideas, ethos, knowledge and the future … Continue reading

Posted in Indonesia, South Korea, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Circle coterie doppelgängers


Lipitor, Cholesterol Reduction Medication, Pfizer Pharmaceuticals, USA.; Seattle Center, originally built for the 1962 World’s Fair, the 74-acre Seattle Center is a park, arts, and entertainment center in Seattle, Washington; Daylife, a cloud storage solutions service, USA; Aristo Universal Construction Co., Mumbai, India; CPA … Continue reading

Posted in Austria, Canada, Chile, India, Indonesia, Poland, Singapore, South Korea, The Netherlands, UK, USA, Venezuela | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Blue streaks doppelgängers [8]


   Hankook Performance Tires, South Korea; Mammoth Mountain Ski Resort, CA, USA; Talent HR Solutions (OLD LOGO), Outsourcing & Recruitment Agency, Honolulu, HI, USA. To see the related blog post “Blue streaks doppelgängers [6]“, please click here. The art of capturing an entire company’s … Continue reading

Posted in South Korea, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Say it with 6, 7, 8 petals…


Los Angeles-based Saffron Indian Restaurants, with a chain of Indian Restaurants and “Indus by Saffron” Fast Casual Restaurant at Ernst & Young Plaza, Los Angeles, CA, USA; Seoul, South Korea-based Shinsegae Department Stores; Concept brand identity design  for Australia-based www.flowers.com.au. While the design of these … Continue reading

Posted in Australia, South Korea, USA | Tagged , , , , , , | Leave a comment

Logo & Corporate Identity | Red arrow doppelgängers [2]


Gore, the synthetic textile company that created GoreTex;  South Korea-based LS Holding Co.    The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of … Continue reading

Posted in South Korea, USA | Tagged , , , , | Leave a comment

Logo + Corporate Identity | Red and orange butterfly doppelgängers


Xcel Mobility, a Redwood City, CA-based telecommunications services co.; South Korea-based SK Telecom, a subsidiary of SK Group, one of South Korea’s largest conglomerates (diversified business groups).  The art of capturing an entire company’s ideas, ethos, knowledge and the future … Continue reading

Posted in South Korea, USA | Tagged , , , , | Leave a comment

The role of color in brand-building… beyond mere eye candy [1]


Color plays a crucial role in brand-building. To learn more, please click on any image to see the detailed story on brands that use color in their positioning.

Posted in Germany, South Korea, Thailand, The Netherlands, UK, USA | Tagged , , , , | Leave a comment