Category Archives: Thailand

Logo + Corporate Identity | United arrow doppelgängers [1]


A Thai shopping mall group, a Boston bank, and an organization from Colombia. A diverse group. What could they possibly have in common? A glance at their logos, and you may think otherwise. All conceived on the same inspiration? Who … Continue reading

Posted in Colombia, Thailand, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Split red spheres and circles doppelgängers


Travel Daily Asia Media, with offices in London and Singapore; PIU (Polska Izba Ubezpieczeń – Polish Insurance Association), Warsaw, Poland; Hamar Laser Instruments, laser alignment & calibration technology, USA; R.W. Smith & Co. Restaurant Equipment and Supplies, USA.  The art of capturing … Continue reading

Posted in Poland, Thailand, USA | Tagged , , , , , , | Leave a comment

The role of color in brand-building… beyond mere eye candy [1]


Color plays a crucial role in brand-building. To learn more, please click on any image to see the detailed story on brands that use color in their positioning.

Posted in Germany, South Korea, Thailand, The Netherlands, UK, USA | Tagged , , , , | Leave a comment

Lighter Side of Branding | Evolution of Urbanite Sapiensis


This image brought me smiles… While researching the net for the evolution of logos and corporate identity, I stumbled upon this picture, which appears totally random. A pun of sorts of how we’ve evolved from active homosapiensis erectus to.. well, … Continue reading

Posted in India, Indonesia, Thailand | Tagged , , , | Leave a comment

Brand-Building | Art and Brands make excellent bedfellows [2]


Two years ago (wow, can’t believe how fast time evaporates!), I blogged about the role of art in Brand-Building, zooming in on brands that associate themselves with art. And it’s not always the serious high-brow art that is adorning swanky … Continue reading

Posted in Ads, TVCs & Commercials, ICT (Information and Communication Technologies), Thailand, USA | Tagged , , , | Leave a comment

Logo & Corporate Identity | Shapely doppelgängers [2]


Near and far, inspirations for corporate identities can come from virtually anywhere, transcending cultures, geographical territories across vastly different industries. Bangkok’s “Skytrain” Mass Transit System; Bajkaskie Vody (Lake Baikal Water), Russia; Wewers building materials, Denmark; Norwegian brand of winter wear, … Continue reading

Posted in Australia, China, Denmark, EU, Hong Kong, Malaysia, Norway, Poland, Russia, Singapore, Spain, St. Lucia, Thailand, UK, USA | Tagged , , , , | Leave a comment

Logo & Corporate Identity | Shapely doppelgängers [1]


Near and far, inspirations for corporate identities can come from virtually anywhere, transcending cultures, geographical territories across vastly different industries. Bangkok’s “Skytrain” Mass Transit System; Bajkaskie Vody (Lake Baikal Water), Russia; Wewers building materials, Denmark; Norwegian brand of winter wear, … Continue reading

Posted in Brazil, Canada, China, Denmark, EU, Hong Kong, India, Indonesia, Malaysia, Norway, Poland, Russia, Singapore, St. Lucia, Thailand, UK, USA | Tagged , , , , | Leave a comment