Category Archives: Uncategorized

“The Growth Discovery Process” — useful wisdom from Robert Bloom’s The Inside Advantage


“The Growth Discovery Process” — useful wisdom from Robert Bloom’s The Inside Advantage.

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Logo + Corporate Identity | Bare minimum doppelgängers [1]


Privacy Analytics, USA; Square Real Estate Company (Immobiliere Square), France; Credit Europe Bank, The Netherlands. Sometimes the best way to get noticed is to stick with the bare minimum, basic shapes that everyone is familiar with, be that square, rectangle, … Continue reading

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Quote of the Day | On the compelling role of design [4]


Leonardo da Vinci [April 15, 1452 – May 2, 1519] as paraphrasing a principle derived from scholastic philosophy that identified the beautiful as the absence of the superfluous. It was his way of saying that perfection of form would be … Continue reading

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Futurology | The future of work [4]


  In the advent of the fast-paced change that technology brings, where it seems that the newest social media tool is already yesterday’s news, all bringing about a multi-faced change on so many levels. Impacting our daily lives, how we … Continue reading

Posted in Brand-Building & Culture, ICT (Information and Communication Technologies), Technology, Uncategorized, USA | Tagged , | Leave a comment

We all know Sex and Humor sells brands…


Today, any brand pushes the envelope, whether it’s Madonna (yes, she’s a brand too)… hang on, she’s way too old and passé, make it Lady Gaga (and her recent faux pas “raw meat dress” at Video Music Awards 2010), Abercrombie … Continue reading

Posted in Ads, TVCs & Commercials, Brand-Building & Culture, Uncategorized | Tagged , , , , | 4 Comments

Street-Level Innovation | Favela Art Installation [2]


Favella Painting is the brainchild of Dutch artist due Hass&Hahn, who, in 2006, developed the idea of creating ‘community-driven art interventions in Brazil’.

Posted in Brazil, Grassroots-Level Innovation, Uncategorized | Tagged , | 1 Comment

Cars and Human Faces ~ the scientifically-proven emotional link [4]


Still on the subject of cars and human faces, from my previous posts, here’s an in-depth look how the link is scientifically proven, through a study by University of Vienna’s Department of Anthropology. The study entitled: “New study investigates whether … Continue reading

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The Car and the Consumer ~ the (emotional) ties that bind [2]


Still on Chris Bangle, the bad boy of car design, and former head of BMW Design Group. In the world of car design there is a popular lexicon “Bangle Butt” used to describe the less than elegant design of a … Continue reading

Posted in Automotive, Design, Germany, Innovation & Brand Strategy, Uncategorized | Tagged , , , , | 1 Comment

Cars and Human Faces ~ the scientifically-proven emotional link [3]


As with my previous posts, I want to delve deeper into the mind of the car-buyer, and how we all connect with our cars on an emotional level. Going above and beyond the functional value of a car. In the … Continue reading

Posted in Automotive, Design, Innovation & Brand Strategy, Uncategorized | Tagged , , , , | 6 Comments

Logo & Corporate Identity | THINGAMAJIGS in flight, rotation, motion and flotation [50]


I thought it would be an interesting visual journey to analyze logos with objects that suggest movement, flight, floatation or speed. Obviously those of Airlines, Aircraft and the Aviation Industry would be the first to spring to mind. Depicted by … Continue reading

Posted in Croatia, Innovation & Brand Strategy, Iran, Ireland, UK, Uncategorized, USA | Tagged , | Leave a comment