In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how subtle.
Here’s a look at Jakarta-based Angkasa Pura II, Airport Authority that provides Airport Mangagement and Operation Services in several key Indonesian cities, including their flagship Jakarta’s Soekarno-Hatta International Airport.
The brand identity was crafted by San Francisco-based Landor, who were commissioned design a brand identity that communicates the world’s fastest growing travel destination. After all Indonesia is the world’s largest archipelago nation, with over 17,000 islands and a plethora of cultures, Indonesia offers endless natural and cultural attractions.
The explosion in Indonesian travel, especially at Jakarta’s Soekarno-Hatta International Airport (CGK), gave Angkasa Pura II the opportunity to revitalize its airports and its brand. As the company drafted an ambitious plan to turn CGK into a world-class airport handling 62 million travelers a year, it turned to Landor to create a world-class brand to match.
Landor recommended that Angkasa Pura II’s strategy focus on inspiring its workforce to embrace the brand promise One vision, one spirit, and one goal. By encouraging staff to be enthusiastic brand ambassadors, the company could better communicate to travelers its commitment to safety, customer satisfaction, and operational efficiency.
We designed a new identity to show how the diversity of Angkasa Pura II’s staff drives its success. The logo is based on a globe, symbolizing the brand’s readiness to compete on the world stage. Its internal shapes cleverly form “AP,” illustrating how the company’s individual employees unite as a whole.