AEW (Addlestone Electrical Wholesalers), Surrey, UK; Polk Audio, USA; Royal Air Force Benevolent Fund, UK; Montblanc Writing Instruments and Timepieces, Switzerland; Spalding Sporting Apparel and Equipment; Lytro Mini Digital Cameras, USA; Office Furniture Assembly Services, Westchester, NY, USA; Lytro Digital Cameras, USA; Bank of China; Credit Europe Bank, a Dutch-based Banking Group with operations across Europe and the Middle East, in countries like Belgium, Germany, Switzerland, Malta, Romania, Russia, Ukraine, and United Arab Emirates; ICT Control, Brussels, Belgium-based IT Consulting Company assists corporate executives and IT management in the decision-making process related to applying good practices to optimize information technology strategy, operations and decision making; The Heart & Stroke Foundation of South Africa; ÖeKB (Österreichische Kontrollbank Aktiengesellschaft), Austria’s main provider of financial and information services to the export industry and the capital market; AYSS (Association of Yacht Support Services), Hampshire, UK; Circle Meets Square Counseling from Dr. Roberta Miranda, Las Vegas, NV, USA; Explanation of Gestalt Psychology Theory, using a square in a circle, Indiana University Southeast, IN, USA.
Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.
The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!