Tag Archives: Hispanic Market Innovation & Brand Strategy

US Hispanic Market | Untapped Hispanic Social Sites for Marketers


By Dian Hasan | March 15, 2010 Most marketers in the U.S. are not pitching their wares to U.S. Hispanics, who number anywhere between 45 to 50 million people. A recent survey carried out ad Los Angeles-based agency Orcí shows … Continue reading

Posted in US Hispanic Market & Marketing | Tagged , | 2 Comments

US Hispanic Market | Most brands missing out market potential: research


By Dian Hasan | March 15, 2010 Data points to the robust US Hispanic Market as among the fastest growing, offering potential for every brand builder, marketer, politician, advertiser, social media network, media-player and virtually anyone peddling products and services. … Continue reading

Posted in US Hispanic Market & Marketing | Tagged , | 8 Comments

US Hispanic Market | Impossible to pursue if you don’t acknowledge and understand the cultural difference.


By Dian Hasan | March 15, 2010 Data points to the robust US Hispanic Market as being among the fastest growing, offering potential for every brand builder, marketer, advertiser, politician, traditional and new media, and practically anyone who’s peddling products … Continue reading

Posted in US Hispanic Market & Marketing | Tagged , | 11 Comments

US Hispanic Market | Are you missing out on a big pie?


By Dian Hasan | March 11, 2010 The US economy may currently still be reeling from of a recession. But as with everything, the downturn will eventually reverse and the economy will again register positive growth. One bright spot in … Continue reading

Posted in US Hispanic Market & Marketing | Tagged , | 10 Comments