Tag Archives: Hotel Innovation & Brand Strategy

Identity Evolution | Ramada Hotels


In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Logo + Corporate Identity | Square coterie doppelgängers [7]


LarrainVial, a major financial advisory firm in Latin America, Santiago, Chile (with offices in Peru and Colombia); The Square Boutique Hotel & Spa, Durban, South Africa. Notice the similar design language of a collection of squares? What happens when two very different organizations decide … Continue reading

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Logo + Corporate Identity | Star doppelgängers [1]


Danish shipping giant,Maersk Line (the star refer to the continents the company serves); Capella Hotels & Resorts, a high-end hotel company established by Horst Schulze, former CEO of Ritz Carlton Hotels; Europa Regina, EU’s leading creative media channel for the creative industry  Have seve-point star, … Continue reading

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Logo + Corporate Identity | Geometric doppelgängers [6]


Atlas Screen Supply Co., USA; ACE Surgical Supplies, Brockton, MA, USA.  To see the related “Geometric exploration doppelgängers [4]”, please click here. The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity … Continue reading

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Logo + Corporate Identity | Geometric doppelgängers [5]


Alliant Power Diesel Parts Distributor Network, USA; AmTrust Financial, USA.  To see the related “Geometric exploration doppelgängers [4]”, please click here. The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an … Continue reading

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Logo + Corporate Identity | Circle coterie doppelgängers [5]


Ellen MacArthur Foundation, UK; Center for Disability Services, USA. To see the related blog post “Circle coterie doppelgängers [4],” please click here. The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity … Continue reading

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Logo + Corporate Identity | Square coterie doppelgängers [6]


Hanson Readymix Cement, part of the Heidelberg Cement Group, UK<Byte Software, Loan Origination Software, Kirkland, WA, USA. Notice the similar design language of the collection of squares. To see the related blog post “Square and rectangle galore“, please click here. The art … Continue reading

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