Logo & Corporate Identity | Encapsulated “S”. Separated at birth?


PhotobucketLogo_Steersman-Enterprises_dian-hasan-branding_2Logo_The-Shops-at-La-Jolla-Village_dian-hasan-branding_San-Diego-CA-US-1d

We live in a visual world, where every logo, symbol, sign, coterie of words with interesting fonts and even a single letter, has a meaning, and is used to communicate a message. This is all part Semiotics, the study of signs and signals. And in business, it’s wise to understand the role of Semiotics in brand-building.

The Shops at La Jolla Village, San Diego, CA, USA.

PhotobucketLogo_Steersman-Enterprises_dian-hasan-branding_1Logo_The-Shops-at-La-Jolla-Village_dian-hasan-branding_San-Diego-CA-US-1Logo_The-Shops-at-La-Jolla-Village_dian-hasan-branding_San-Diego-CA-US-3Logo_The-Shops-at-La-Jolla-Village_dian-hasan-branding_San-Diego-CA-US-2Logo_The-Shops-at-La-Jolla-Village_dian-hasan-branding_San-Diego-CA-US-1c

The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!

Most of today’s organizations are well-versed in this communication medium. Some are still struggling, however, to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Belgium, Innovation & Brand Strategy, Japan, Scotland, UK, USA and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s