Category Archives: Mexico

Logo + Corporate Identity | Let letters form the logo [1]


Some logos are simpler than others. Made of mere letters that are arranged into a pattern, mostly looking like a floral wreath. Apparently there’s plenty of company. Bioness Life Sciences, CA, USA; Instituto Millenium, Brazil; Vivanta by Taj Hotels, India; … Continue reading

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Logo + Corporate Identity | Burst of ray doppelgängers [1]


In our ever-connected world of today, being a true original is increasingly challenging. Just look at these similar looking logos. One is from a American global retail giant, and the other from an Art Museum in Mexico City. Walmart; and … Continue reading

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Logo & Corporate Identity | Flowers galore. Inspired by Nature [5]


Katara Hospitality (formerly Qatar National Hotels), a Qatar-based hospitality company that owns, manages, and develops hotels around the world, with a portfolio that includes signature heritage hotels such as the iconic Raffles Hotel in Singapore; Gobierno Federal de Mexico (Federal Government of the … Continue reading

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Identity Evolution | Fiesta Inn, Mexico


In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Logo + Corporate Identity | Letter “F” doppelgängers


Fiesta Inn Hotels, Mexican chain of hotels from Grupo Posadas that includes brands like Fiesta Americana and Live Aqua boutique hotels; Fortus Realty, Coeur d’Alene, Idaho, USA.  The art of capturing an entire company’s ideas, ethos, knowledge and the future … Continue reading

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Logo + Corporate Identity | Bridge-inspired doppelgängers


Grupo Amson Real Estate Co., Monterrey, Mexico; Grubb & Ellis Commercial Real Estate Brokerage Firm, NYC, USA.  It’s really interesting how two corporate identities of two companies in the same industry – real estate – have decided to put a bridge in … Continue reading

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Logo & Corporate Identity | Red and blue stripe doppelgängers


Mexico-based CEMEX, the world’s biggest buildings materials and cement product manufacturer; US-based AQUA Hydrate, electrolyte-enhanced bottled water.  The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part … Continue reading

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