Category Archives: India

Logo + Corporate Identity | Let letters form the logo [1]


Some logos are simpler than others. Made of mere letters that are arranged into a pattern, mostly looking like a floral wreath. Apparently there’s plenty of company. Bioness Life Sciences, CA, USA; Instituto Millenium, Brazil; Vivanta by Taj Hotels, India; … Continue reading

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Logo + Corporate Identity | Flowers galore [6]


Floral Expressions Florist, Kearney, Nebraska; Istancool, a Festival of Art, Literature, Architecture, Music, Design & Business Talks, Istanbul, Turkey; TPF (Turkish Philanthropy Funds), New York City, NY, USA; Bind Banco Industrial, Buenos Aires, Argentina; MND (Motor Neurone Disease) Australia; MND … Continue reading

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Logo + Corporate Identity | Obese typography doppelgängers [2]


SBI (State Bank of India), and its subsidiary SBI Life Insurance Company; GO Transit, Toronto Metro Area Public Transportion, a division of Metrolinx, Toronto, Canada. Some corporate identities are composed of typography that seemingly go on a heavier binge than others, as seen … Continue reading

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Logo + Corporate Identity | Obese typography doppelgängers [1]


SBI (State Bank of India), and its subsidiary SBI Life Insurance Company: C.R. Laurence Glass Industry, USA; Delaware North Companies Hospitality and Food Service Co., DE, USA.  Some typography used to represent brand identities carry heavier weight, in the literal sense. Like … Continue reading

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Logo + Corporate Identity | Interlocking doppelgängers [4]


iSentia, media intelligence group in Australia, New Zealand, South-East Asia and Greater China; Union Bank of India, Mumbai, India; Macheen, Mobile Broadband, Austin, TX, USA.  To see the related blog post “Interlocking doppelgängers [1],” please click here. The art of capturing an entire company’s ideas, ethos, … Continue reading

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Logo + Corporate Identity | Circle coterie doppelgängers


Lipitor, Cholesterol Reduction Medication, Pfizer Pharmaceuticals, USA.; Seattle Center, originally built for the 1962 World’s Fair, the 74-acre Seattle Center is a park, arts, and entertainment center in Seattle, Washington; Daylife, a cloud storage solutions service, USA; Aristo Universal Construction Co., Mumbai, India; CPA … Continue reading

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Logo + Corporate Identity | Incomplete circle doppelgängers [2]


  Collective Media, with offices in NYC, London, and Bangalore, India; Chandler-Gilbert Community College, part of the Maricopa Community Colleges, Chandler, AZ.  To see the related blog post “Engine doppelgängers“, please click here. The art of capturing an entire company’s ideas, ethos, … Continue reading

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