Monthly Archives: January 2016

Logo + Corporate Identity | Let letters form the logo [2]


Some logos are simpler than others. Made of mere letters that are arranged into a pattern, mostly looking like a floral wreath. Apparently there’s plenty of company. University of Colorado Hospital (formerly Poudre Valley Hospital as part of the Poudre Valley Health System); Republic Services, … Continue reading

Posted in Canada, China, Hong Kong, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Say it with origami [2]


In our ever-connected world of today, being a true original is increasingly challenging. Oliver Wyman Consulting, NYC, NY, USA; PIXL Group, Web & App Developer, Chicago, IL, USA. 

Posted in USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Enclosed hearts [1]


In our ever-connected world of today, being a true original is increasingly challenging. St. Mary’s Medical Center (part of Broomfield, CO-based SCL Health), Grand Junction, CO, USA; Brazosport Regional Health System, Lake Jackson, TX, USA; Cabrini Health, a Catholic, not-for-profit healthcare … Continue reading

Posted in USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Say it with origami [1]


In our ever-connected world of today, being a true original is increasingly challenging. CPTM (Companhia Paulista de Trens Metropolitanos), Sao Paulo Metropolitan Area commuter rail service owned and operated by the São Paulo State Secretariat for Metropolitan Transport, Brazil; Pacific Crest … Continue reading

Posted in Brazil, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Let letters form the logo [1]


Some logos are simpler than others. Made of mere letters that are arranged into a pattern, mostly looking like a floral wreath. Apparently there’s plenty of company. Bioness Life Sciences, CA, USA; Instituto Millenium, Brazil; Vivanta by Taj Hotels, India; … Continue reading

Posted in Brazil, India, Indonesia, Mexico, USA | Tagged , , , , , , | Leave a comment

The Black + White Test | Serrated doppelgängers [1]


Seasoned graphic designers have an effective tool to test logo designs, to avoid any similarities with existing designs – via the Black & White Test. It’s a fast and easy way to see how their logs stack up against whatever’s … Continue reading

Posted in Australia, Portugal, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Flowers galore [7]


Argentinian Bicentenary (1810 – 2010), Bicentenario de la República Argentina; Seibukan Renmei, a US-based organization promoting the spirit of friendship, cooperation, continual education and development of the Japanese martial arts and ways (bujutsu/budo); Gynae MD, women’s clinic, Singapore; International Alliance of ALS/MND Associations, … Continue reading

Posted in Argentina, Brazil, Singapore, Spain, UK, USA | Leave a comment

Logo + Corporate Identity | Flowers galore [6]


Floral Expressions Florist, Kearney, Nebraska; Istancool, a Festival of Art, Literature, Architecture, Music, Design & Business Talks, Istanbul, Turkey; TPF (Turkish Philanthropy Funds), New York City, NY, USA; Bind Banco Industrial, Buenos Aires, Argentina; MND (Motor Neurone Disease) Australia; MND … Continue reading

Posted in Argentina, Australia, India, Scotland, Spain, Turkey, UK, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Burst of ray doppelgängers [1]


In our ever-connected world of today, being a true original is increasingly challenging. Just look at these similar looking logos. One is from a American global retail giant, and the other from an Art Museum in Mexico City. Walmart; and … Continue reading

Posted in Mexico, USA | Tagged , , , , , , | Leave a comment

Logo + Corporate Identity | Encircled triangle blob doppelgängers


In our ever-connected world of today, being a true original is increasingly challenging. Just look at these eerily similar looking logos. Vuse Vapor eCigarettes and Sydney-based, OFX, Provider of International Online Payment Services.

Posted in Australia, USA | Tagged , , , , , , | Leave a comment