Logo & Corporate Identity | Origami-inspired geometry. Separated at birth? [2]

Edelman, Global PR Company, NYC, US; Modus Utility Services, London, UK; CPTM (Companhia Paulista de Trens Metropolitanos), Sao Paulo Commuter Rail, Sao Paulo, Brazil; Sohonet Media Network, London, UK; Butik Musik, a Jakarta-based music news blog and online community, Indonesia; BWP Trust, Real Estate Group focusing on Warehousing Portfolio, Perth, WA, Australia; Umami Collective, Web Applications Developers, Hong Kong; Crombie REIT, Stellarton, Nova Scotia, Canada; Oliver Wyman Consulting, NYC, NY, USA. 

Who’s inspiring whom? The internet has brought the world to our fingertips like never before. To see part 1 of origami-inspired logo, click here.

Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.

Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.

After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!

And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.

In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:

“People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”

“People value more what things mean than what things are!”

Inspiration: The Branding Source Blog, Arte Digital Hoy