By Dian Hasan | March 19, 2010
Gold Coast Combined Chamber of Commerce, Gold Coast, Queensland, Australia; Case Logic iPod, iPad, iPhone accessories, USA; Sandestin Golf & Beach Resort, Destin, FL, USA; Regulus Therapeutic, UK; Asterisk Magazine, San Francisco, CA, USA; Digitum, part of Asterisk Group, USA; Asterisk.org, a free and open source framework for building communications applications; Owusu Tumblr Blog; Asterisk Media, Digital Agency, Costa Mesa, CA, USA; Encore Consumer Capital, San Francisco, CA, USA; Yelp, USA.
When an asterisk adorns a logo, or becomes the logo itself, it is indirectly imbued with a deep sense of history that carries with it an interesting meaning.
According to Wikipedia: an asterisk (*) (Latin asteriscum “little star”, from Greek ἀστερίσκος) is a typographical symbol or glyph. It is so called because it resembles a conventional image of a star. And when it’s used as a logo, it comes with a history of a unique story.
And how different is an asterisk from other typography?
During the early days of printing, feudal print makers used an asterisk as a symbol to indicate a person’s date of birth on his or her family tree. Since then, it’s been used to represent everything from a special note in a text to the sweet little kiss of a computer emoticon.
So this kind of historical background, it does make it as an interesting choice for a logo, and explains why a diverse type of organizations from very different industries choose it to represent their Brand Identity.
IDEAS INSPIRING INNOVATION 