Logo & Corporate Identity | Logos inspired by nature and daily things. [3 of 5]


By Dian Hasan | March 14, 2010

Logo_MedAssurant_US-11PhotobucketUploaded from the Photobucket iPhone AppPhotobucketPhotobucketUploaded from the Photobucket iPad AppPhotobucketLogo_Unitil_US-10APhotobucketUploaded from the Photobucket iPad AppPhotobucketPhotobucketPhotobucketPhotobucketPhotobucketPhotobucketUntitledUntitledUntitledPhotobucketLogo_Storaenso_dian-hasan-branding_SE-10PhotobucketPhotobucketLogo_ST-Electronics_dian-hasan-branding_SG-3ALogo_Storaenso-Paper_NEW-LOGO_FI-1A

YOUR VISUAL IDENTITY IS THE FIRST AND MOST IMPORTANT CONTACT YOU HAVE WITH THE OUTSIDE WORLD — IT’S THE PERSONIFICATION AND EMBODIMENT OF YOUR BRAND. ACKNOWLEDGE THE POWERFUL TOOL YOU HAVE AT YOUR DISPOSAL, AND OPTIMIZE ITS APPLICATION.

We live in a visual world, where each logo, symbol, sign, coterie of words with interesting fonts and even a single letter, has a meaning, and is used to communicate a message. This is all part Semiotics, the study of signs and signals. And in business, it’s wise to understand the role of Semiotics in brand-building.

The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

As it represents a mere tip of the iceberg in the art of branding a company, and ensuring that all the layers of the organization and all its people emanate the same brand message that is represented by the logo that decorates the office building, the staff uniform, down to the stationery. Essentially, all the possible brand touch-points where customers interact with the brand and formulate a brand experience.

Woodson Technical Services, a logo design concept for a engineering services company in Anchorage, Alaska, USA, designed by Erin Hamilton;   

UntitledLogo_Unitil_US-10Uploaded from the Photobucket iPad AppUploaded from the Photobucket iPad AppPhotobucketPhotobucketPhotobucketPhotobucketPhotobucketPhotobucketPhotobucketPhotobucketUntitledUntitledLogo_Nicevend_Vending-Machine-Manufacturing-Co_Tel-Aviv-IL-2Logo_Quinzee-Ice-Blended-Vending-Machine-by-Nicevend_Tel-Aviv-IL-1Logo_Quinzee-Ice-Blended-Vending-Machine-by-Nicevend_Tel-Aviv-IL-2Logo_Quinzee-Ice-Blended-Vending-Machine-by-Nicevend_Tel-Aviv-IL-2UntitledUntitledUntitledPhotobucketLogo_MedAssurant_US-10PhotobucketLoog_Commerzbank_OLD-LOGO_DE-10PhotobucketPhotobucketPhotobucketLogo_Storaenso-Paper_NEW-LOGO_FI-1APhotobucketLogo_Storaenso-Paper_NEW-LOGO_FI-1PhotobucketPhotobucketPhotobucketPhotobucketPhotobucketLogo_ST-Marine_dian-hasan-branding_SG-2Logo_ST-Electronics_dian-hasan-branding_SG-3Logo_ST-Engineering_dian-hasan-branding_SG-1Logo_ST-Engineering_dian-hasan-branding_SG-2Logo_ST-Marine_dian-hasan-branding_SG-1PhotobucketLogo_Woodson-Technical-Services-designed-by-Erin-Hamilton-Design_dian-hasan-branding_Anchorage-AK-US-2Logo_Woodson-Technical-Services-designed-by-Erin-Hamilton-Design_dian-hasan-branding_Anchorage-AK-US-1

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Angola, Argentina, Canada, China, Finland, France, Georgia, Germany, India, Japan, Mexico, Portugal, Russia, Singapore, Sweden, UAE, UK, USA and tagged , , . Bookmark the permalink.

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